With thousands of claimants and high settlements, personal injury is one of the most saturated areas of law for attorneys. In areas of law with steep competition, it can become very expensive to find new clients. Here are some ways your firm can affordably increase your current caseload through personal injury lawyer marketing.

Invest in digital marketing for personal injury attorneys.

Pay per click, or PPC, is one of the most popular ways for attorneys to find new personal injury clients. PPC works by charging advertisers every time a user clicks on their ad. This is an effective way to drive new traffic to your site, but keep in mind that you’re not paying for a new contact, simply an online visitor. Because keywords for personal injury search traffic can become unbelievably expensive, you’ll need to monitor your PPC campaigns carefully.

Content marketing is another popular way for law firms to receive more digital personal injury leads. Content marketing is a strategy where you invest your time and budget into creating valuable, innovative, or thought-provoking content that will be read and shared by potential personal injury claimants. One of the biggest challenges of content marketing is creating something truly unique: A run-of-the-mill infographic won’t cut it anymore!

Along with working on unique content, you should create a unique website. Having a basic website isn’t always going to cut it. Instead, create a website for your firm that is modern and up-to-date. Your PPC campaigns and content marketing should help drive more traffic to your site, so you’ll need a great website to match.

Legal digital marketing has one of the lowest start-up costs among other legal marketing channels, but any personal injury marketing effort will need to be monitored closely and adjusted to maintain success. You may need to hire someone to handle your marketing in-house, or outsource your marketing efforts elsewhere.

Get your firm listed on directories.

When someone searches “Personal Injury Lawyer”, often the results are flooded with different local attorney directories. If your firm’s information is not available on these then your firm is missing out on a fast way to get your firm noticed. New personal injury clients may use these directories to quickly find a lawyer or to read reviews about a firm. Add your firm to directories like Avvo, Yelp or other directories to help leads find your firm. Many of these are free to add your firm to, with paid options to increase visibility within the directory. In addition, because these directories often outrank firms on some search results, your firm can capitalize on this organic traffic.

Looking for referrals? Email your old contacts.

Word-of-mouth advertising is one of the most cost effective and profitable ways for any firm to receive new personal injury leads. If you won a claimant’s case, he or she will be much more likely to recommend your services to a friend of family member. According to the Association for Safe International Road Travel, 2.35 million Americans are injured on the road every year. It’s pretty likely that one of your successful clients will have a friend involved in a car crash, let alone another form of personal injury law. Reach out to your old clients via email to remind them that you've available to help their family or friends. This is a simple tactic for personal injury attorneys to find new clients without breaking the bank.

Get more reviews.

While contacting your old personal injury clients, ask if they would be willing to write a review of your firm. Have them post these reviews on the directories you’ve just listed your firm on as well as on your Google Business listing. These reviews can help influence potential personal injury leads to work with your firm. For example, would you rather work with the firm that has 4 positive reviews or 100 positive reviews? Create a habit of asking clients to write a review. It can be as easy as creating an automatic email that can be sent out with links of where to leave a review.

Cozy up to doctors or chiropractors you’ve worked with before.

A personal injury claim is hopeless without medical evidence available to prove your claimant’s case. Great resources for a personal injury firm looking to grow are doctors and chiropractors. They’ll be treating people in auto accidents daily, and may be willing to send you more cases if you’ve assisted one of their patients in the past. You may have to be willing to pay specialists for their referrals, but it could be well worth the investment if you can increase your personal injury caseload with clients who have already been screened by a medical professional.

What if you get more personal injury clients today?

While the aforementioned ways to receive more personal injury clients are effective, they will take time to be successful. If your firm wants new personal injury clients as soon as possible, consider supplementing your current caseload with personal injury leads. PI leads are sent to your firm in real time, so instead of paying for someone to simply visit your website, or hoping a claimant will remember your firm’s name, you’ll be immediately connected with an interested personal injury claimant. To discuss pricing and availability, give us a call today at 617.800.0089.


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