Below you'll find a collection of resources designed to help law firms grow and succeed. Whether you're looking for lead generation tips, marketing guidance, or support using eLuminate, these tools can help you make the most of your experience with eGenerationMarketing.
Timely follow-up is crucial when working with leads. Our leads are delivered immediately after a user completes a Free Case Evaluation, signaling they’re actively seeking legal help. Studies have found that leads that are contacted within 1 hour are 7X more likely to convert. The sooner you connect, the more likely you are to convert the lead into a client.
Check out our tips on Getting Your Legal Leads On The Phone for more ways to get a lead to pick up on the first call.
We recommend reaching out to each lead up to 3 times per day during the first 7 days, followed by 1 daily during the 2nd week. This consistent, multi-touch approach significantly increases the likelihood of making contact, especially since many leads may not answer on the first attempt. Varying the time of day you call—morning, afternoon, and early evening—can also improve your chances of getting through.
For ideas on getting a lead to pick up the phone, check out How Often To Call Your Leads, And Why.
While calling leads is important, supplement your outreach with emails and text messages. Some leads may prefer written communication or be more likely to respond when they can do so on their own time. A brief email or text can also alert them to expect your call, making them more likely to answer. Mixing communication methods helps you reach leads in the way that’s most comfortable for them and increases your chances of making contact.
For more information on the different ways to track your leads, see Lead Follow-Up Tips to Increase Conversion Rate.
One of the key benefits of working with eGen is that we use your shared conversion data to refine and improve our lead generation efforts. When you let us know which leads were signed or desired, we can identify which campaigns produce the highest quality leads and adjust our targeting strategies accordingly. By updating your results, you play an active role in shaping the quality of the legal leads your firm receives in the future.
For updating lead results in eLuminate, use our guide How to Update Lead Results in eLuminate.