Logos are vital to your company’s marketing. Your logo represents your practice and is often one of the first things people see when researching your firm. Logos help bring consistency to all aspects of your firm. They can be used on business cards, stationary, documents, email signatures, marketing efforts, etc.

Here are some reasons why a logo is vital to your firm:

1. Logos Reflect Your Firm

Your logo is an identifying mark. It represents your firm. It helps prevent confusion. The colors, fonts, and any images you use should all be indicative of your firm’s service. For example, a gavel, the scales of justice or pillars are all synonymous with law firms. Incorporating one in your logo will help others know you are a legal service and brand yourself to possible clients.

2. Logos Bring Unity

Having the same consistent logo across all mediums helps bring unity to your firm. Consistency in a logo helps keep your firm’s message straight. If people see a logo on a business card that is different from a billboard that is different from your website, the firm may seem unprofessional or unmemorable. Using different logos can cause a disconnect and reflect badly on your firm.

3. Logos Create Recognition

Having a logo helps make your firm recognizable to others. Think of the Nike logo. Most will know Nike created a shirt as soon as they see the brand’s recognizable “swoosh.” The more your logo is used, the more likely someone will be to recognize it. Having your logo on all marketing materials will help build that recognition.

4. Logos Separate You From the Competition

As stated, logos represent your firm visually. A well-designed logo will help your firm stand out from the competition. If your logo blends in with the rest, people are less likely to find what makes your firm unique when compared to other legal options in the area. Having a generic logo or no logo at all will make it harder for those looking for legal help to recognize you in their searches. An original logo will help those looking for legal help will need to be able to differentiate your firm from others. Most are more likely to remember an image or logo than text when doing a search.

For example, including your firm's name or initials of your law firm can help make it unique. Instead of including “and” or the symbol "&", use one of the symbols mentioned earlier to show the kind of law your firm practices. Taking a look at what competing firms' logos look like and doing a logo that differs will help set your firm apart and make sure your firm's logo is unique.

Having a logo that is original and creative will only help your firm stand above the rest. Your firm will seem much more professional as well as legitimize it. Whichever design you decide upon for your firm’s logo, make sure it best exemplifies your firm in a way you would like it to be represented. For some, your logo may be what helps them identify what your firm is or what kind of cases you handle. If decided it’s time to create a logo or that you need to update an old one, read through our tips for creating a better logo.