Designing a logo for your law firm is key to developing your firm’s brand image. Your logo is the face of your law firm and provides a visual aspect for clients to remember you by. While many firms may not see branding as an important component of their business, by attaching a specific, well designed logo to your law firm’s name, it allows you to differentiate from your competitors and create a great first impression for prospective clients.
Invest time in the creation of a logo that represents your firm using these tips:
Color is Crucial
Choosing your logo’s colors is a crucial step in the designing process. Your law firm’s choice of colors is an immediate reflection of your brand message, and you must make sure it transfers in a positive light to your clients. Colors can make or break a design, so choose shades that aren’t too distracting, and make sure they go together harmoniously. You don’t want people to remember your firm negatively based off of your bad choice in colors.
When in doubt, stick to neutral colors and keep it simple. Gold represents status and success while blue reflects a sense of calm. It is always a safe bet to stick to grays and dark blues. Sometimes vibrant colors such as red or orange remove the serious element a law firm may want.
Keep it Simple
Speaking of keeping it simple, simplicity is a must when creating a better logo. A convoluted image attached to your firm may confuse people initially as to what area of law you practice or worse—it may not even be clear you’re a law firm. Make sure your logo steers away from complex symbols or confusing images. Keep in mind it has to make an impression within the first few seconds someone looks at it.
Take Amazon’s logo—it is memorable and only uses two colors, incorporating a simple arrow from the A and Z to show they deliver anything from a-z.
Choose a Readable Font
Choosing a clear and easy to read font is extremely important. You want to ensure that people of all ages can read your logo with ease and little effort. Avoid script or cursive fonts and aim for a modern font such as FF Din or Oswald, or a classic font like any of the Sans Serifs. Play around with different options to see what fits in best with the logo's overall design and color scheme. You don’t want any elements of your design fighting against each other. Take into account the design’s edges and lines to make sure it fits the same feel as your font. This will allow for uniformity and a professional look.
Don’t rush through this part of the process; readability is one of the most critical aspects, especially if your website is optimized for mobile devices as well. This is also especially important for Social Security disability attorneys because their audience is typically older and often has vision difficulties.
Look at Your Competitors
It is important that your logo not only be well designed, but fits the legal industry. By observing your competitors’ logos, you can begin to understand what to adopt or avoid when it comes to your own design. Research what your competitors do to develop their logos, and use it as inspiration to put towards your own creation. When doing your research, ask yourself: What do I like or dislike about their logos? Does their color scheme work? Does it fit the image of a law firm? By taking a look at others designs, it can enable you to move forward on the best foot possible.
Creating a logo can be a challenge, so it may be worthwhile to hire a professional designer to take on the task. Make sure you give the designer guidelines on what you want to achieve with your brand and logo, and a summary of your business so they can help convey your firm’s practices accurately.
For many firms, in-house marketing can be time consuming or expensive, so make sure not to rush through the process and take your time brainstorming what you truly want.
eGenerationMarketing offers Social Security disability, personal injury, workers’ compensation, and employment law leads nationwide. To learn more about our Social Security lead pricing and availability in your area, give us a call today at 617.800.0089. We’d love to get your firm started with Social Security leads!