It should come as no surprise that the majority of consumers searching for legal services in their local area turn to the internet first. Gone are the days of flipping through the phone book or calling your aunt for recommendations. The internet and search engines (such as Google) have become a trusted source for fast answers.

More and more attorneys, advocates, and law firms are working to create their own websites to become noticed on the web. However, establishing a strong web presence that consistently and effectively attracts new clients can be more difficult than one would initially expect.

Getting Noticed on the Web

Unfortunately, getting noticed on the web is not only about running pay-per-click advertising, writing blog posts or actively posting on various social media platforms. In 2010, a study by Chitika showed that as far as Google searches go, “Page 1 results garnered 92% of all traffic from the average search, with traffic dropping off by 95% for Page 2.”

That’s a big drop. Competition for a spot on the first page is steep, so if you want potential clients flocking to your site, it is vital to raise your organic visibility (how often your website naturally appears as a result of their search) while also monitoring your SEO Campaign.

But, what if you are new to internet marketing and are launching a new website? What if you lack the time or funds needed to focus on your web presence?

Budget Wisely

Before depending solely on your website traffic to acquire cases, we recommend evaluating your marketing campaigns to identify where you can reallocate some funds to ensure a better return on investment. If the average cost-per-case and overhead costs for your TV Ad campaign exceed the expected return, it is probably worth spending less on TV and investing elsewhere, such as online marketing.

Since it costs time and money to build up a web presence, many firms supplement their web marketing efforts by working with a company that specializes in lead generation. Directly purchasing leads while they work on their own web presence ensures that they will be connected with a set amount of claimants each month.

The experienced web development and marketing team at eGenerationMarketing works to consistently improve our web presence to generate high volumes of high quality leads. In 2009, our company generated more than 15,500 case leads. By 2014, this number jumped to more than 290,000 case leads.

Feel free to submit a contact form or call us directly at 617.800.0089 to discuss how we can help your firm acquire cases at a low cost-per-case as you improve your own web presence.

*Statistic from https://chitika.com/google-positioning-value