Unfortunately, there’s no such thing as a “set it and forget it” marketing campaign. When you invest in pay per click (PPC) or purchase billboards across the city, you’ll need to prepare for additional follow up and expenses to make your marketing efforts worthwhile. Here are five ways your firm can increase its revenue from the marketing services you’re already using.

Be Willing to Spend Money

It’s impossible to make money without spending money, whether it’s cash inflow from recently won claims or your own billable hours of work. If you’re not willing to spend anything on marketing, you can’t expect to dramatically impact your current caseload.

The amount you actually spend on marketing depends on your specific firm. New law firms may want to invest up to 50% of their revenue in marketing to build up a backlog of clients quickly, while well-established firms hoping to maintain their current caseload may want to spend just 5%.

Call Quickly and Often

Did you know that if you wait just 5 minutes to follow up with a lead, it’ll be 10x harder to connect with that claimant at all? The faster you speak with claimants who’ve submitted a request for an evaluation via your PPC campaigns or SEO efforts, the higher your likelihood of knowing whether he or she has a good case.

We offer a complimentary live transfer feature for all of our lead generation clients. This allows leads that opt into immediate phone calls to be connected with a member of your staff as soon as they request help.

Ask for Referrals

If you’ve already signed some high-quality cases from your current marketing endeavors, why not try to stretch those clients even farther? It’s usually best to ask for referrals after you’ve won a case, not after you sign a new client. Once you’ve proven your skills as an attorney and your dedication to a claimant’s case, he or she will be much more likely to recommend your services to friends and family.

Actually Measure Your Success

What’s the point of spending up to 50% of your monthly revenue on marketing if you’re not whether you’re actually signing more clients at a desirable cost? TV commercials are a great example of the necessity of tracking data for attorneys—most firms find that the clients who reach out after watching a commercial are more proactive than other marketing channels, but the cost of airing TV ads can become astronomical.

We like to use cost per case, or CPC, when determining profitability of a marketing source. Your CPC is how much you spent to sign one new client via one marketing channel. You can easily calculate your CPC by dividing your number of signed clients by the total cost of the marketing campaign.

Drop Inefficient Channels

At the end of the day, some marketing options just aren’t viable for your firm. While it can be a costly trial and error to determine what works, the worst thing you can do is continue to pour money into a campaign that isn’t working in the hopes that things will turn around. This is known as the Sunk Cost Fallacy, and it’s been the demise of thousands of businesses across the globe. A better option would be to take the money you’re saving by discontinuing one channel and trying another option.

Lead generation is a quick and affordable way to supplement your current caseload. You can start receiving contact information from claimants who’ve indicated immediate interest in working with a lawyer in just one day. At eGenerationMarketing, we currently offer Social Security disability, personal injury, workers’ compensation, and employment law legal leads. To learn more about our pricing and availability in your area, give us a call at 617.800.0089 today.