How many of us can remember a time when we were sitting at our computers or using our smart devices and all of a sudden, we’re bombarded with an intrusive ad that we’re forced to navigate around?

These types of Internet advertisements are direct, uncut, and “push” the consumer to action.

What We Do

eGeneration is a legal marketing company that generates leads for Workers' Compensation, Social Security Disability, Personal Injury, Bankruptcy, and employment law cases. We do this by operating websites that serve as forums, information centers, and reference points for people facing real legal problems. In addition to this, our sites offer free case evaluations from legal professionals across the country. Our sites offer solutions, whereas a law firm’s paid ad on Google may strike those seeking legal help as strictly promotional content.

Advertising that also provides useful knowledge in itself, as opposed to Internet marketing campaigns built for monetary gain for a particular party, is more likely to attract Internet users that would otherwise steer clear of ads perceived as strictly self-serving to the company running the advertisement.

When an attorney utilizes our lead generation service, they reap the benefits of Native Advertising. Content Marketing Institute defines Native Advertising as "a directly paid opportunity – Native advertising is ‘pay to play.' Brands pay for the placement of contact on platforms outside of their own media."

A Few Stats On Native Advertising:

(Based off of study conducted by Sharethrough)

• Consumers looked at native ads 53% more frequently than display ads.
• Native ads registered 18% higher lift in purchase intent and 9% lift for brand affinity responses than banner ads.
• 32% of respondents said the native ad “is an ad I would share with a friend or family member” versus just 19% for display ads.
• Consumers looked at native ads 52% more frequently than banner ads.

These statistics, based off of a survey from 4,770 consumers, point to a clear trend in the Internet marketing and advertising world. As an attorney or advocate, it is hard to imagine that you have the necessary time to stay on top of every new development in Internet legal marketing, all while running a successful practice. eGeneration keeps you competitive in this online market for a fraction of the cost.

The Bottom Line:

The general public is more ad-savvy today than ever before; in fact, it seems almost a knee-jerk reaction to ignore ads When you sit in front of the T.V. and a commercial comes on, you reach for the remote.

Digital advertising is unique, however, in the sense that ads can be built to match specific search intent. In this case, if you Google something and an advertisement appears to match your search query, you’re more likely to take action on that ad.

While traditional advertising methods are important to make sure your law firm will remain competitive in your case area, you will see more qualified inbound traffic when you vary the forms of legal marketing and advertising your firm deploys.

If you would be interested in hearing about the legal leads we have coming to our various sites, contact us today.