Adding content to your firm’s website is one of the best ways to attract organic (unpaid) visitors to your website. As an attorney, you’ll have a wealth of legal knowledge to share with potential claimants looking for legal assistance online. Unfortunately, simply adding good content isn’t enough to keep users on the page.
If a potential claimant clicks on your website and finds a wall of text, he or she probably won’t want to contact your firm anytime soon. Here are some top ways you can keep your content engaging for your users to better increase the contacts you receive online.
Visuals: Images and Large Font
Having a website that’s visually appealing will go a long way in increasing your online conversions. While you don’t need the web version of the Mona Lisa, keeping the basics in mind will help. You don’t want to use a color scheme that doesn’t read well online (electric pink and green), or use colors that don’t go well together (brown and pink).
Aside from the basics, you’ll need to make sure that everything is easily readable. This is especially true for Social Security disability advocates and attorneys, who have an audience that often has vision difficulties from older age or various disabilities. Large font and high contrast will ensure consumers can actually read the content you’re publishing online. Speaking of which…
Copy: Highlight What You Know
Generally speaking, the more interested or knowledgeable you are about a subject, the easier it will be to read and understand. Highlight what you know when adding content to your firm’s website. For example, if your specialty as a personal injury attorney is handling bicycling accidents, it wouldn’t make sense to add a lot of content on class action medical malpractice lawsuits.
When writing content, always write at an eighth-grade level or lower. This is a good rule of thumb for anyone, but is especially important for attorneys who may be more likely to use complicated legal jargon. Writing at an eighth-grade level will make your entire legal website accessible to anyone who may need assistance, regardless of education level.
CTA: Make it Easy to Contact You!
What’s the purpose of creating a website with a beautiful design and engaging content without giving your readers an area to reach out to your firm for legal aid? Having an easy-to-find “Contact Us” page, a phone number, and even a Free Evaluation form will go a long way in earning more revenue from digital marketing. You should have a call to action, which is a reason why a claimant should reach out to your firm.
A common complaint with digital marketing campaigns is that they take too long to get running. Even the most thought-out and helpful blog post will not guarantee your firm the clients it needs. Lead generation is a great way to supplement your current marketing efforts and ensure you have as many pending cases as you need. To learn more about our Social Security disability, personal injury, workers’ compensation, or employment law leads, give us a call today at 617.800.0089.