Having an informative site is important for your firm. But, it is easy to overwhelm a visitor with information. Pages of just text may deter a potential client away. Adding in some visuals will help keep visitors to your site engaged.

There are a variety of options of visuals to add to your firm’s site—here are a handful of ideas you may want to try.

Add Photos To Your Pages

Having photos on your firm’s website will help catch the attention of visitors. They can help illustrate the story that your content is telling. Use photos of people rather than objects. A gavel may seem like an easy answer to adding a picture somewhere, but using an image of a person will have a better impact on your website’s visitor.

If you are posting an article on auto accident personal injury claims, consider using an image of an upset person with a damaged car in the background. This will resonate with someone who was recently in a car accident and is looking for a personal injury attorney.

Consider even having a photographer come to your firm one day to take pictures of the office and staff. Take photos of your attorneys working with current clients. Using these photos make your site more personal. Those visiting your firm’s website will be able get a better idea of who you really are. If having a photographer coming to your law firm isn’t a feasible option, consider stock photos.

To choose the best stock photos for your website, check out our guidelines.

Infographics

Infographics are an easy way to take content or statistics and put them in a form that is visually appealing. You can then take your infographics and use them not only on your website, but on your social medias as well. There are a variety of platforms, both free and paid, that you can use to create your infographics.

Don’t know what to put into your infographics? Take your statics from the prior year or the last few months and create an info graph around that. You can demonstrate the number of cases won or average settlement. Or you can create an inforgraphic about how to determine if you have a case.

If you are a Social Security disability firm, consider creating an infographic around the SSA’s statistics. Include how many applicants are rejected initially, the average age of those receiving benefits, leading conditions, as well as the average benefit amount. Anything you may find influential in someone’s decision to work with your firm.

Text Formatting

Yes, your text formatting can be part of your visual content. If you have just one large block of text, it may deter potential clients away from your site. Breaking up your text makes it easier to read and more appealing. Use headers, subheads, bullets, and lists to organize your content. Add in bold, underline and italics for emphasis.

Writing a piece on what to do if injured at work? Break each step out that the client should take with subheads and use some type of emphasis where a step is most important. Add a bulleted list outlining the evidence and documents that should be collected by the claimant to support his or her workers’ compensation claim.

By using a variety of visual components, your law firm’s website will become more appealing to visitors and possible cases. Having visual content will help keep potential cases from leaving your site and increase the chance of someone choosing to work with your firm.