The ultimate objective in utilizing lead generation is to achieve the lowest cost per case acquired from the campaign. This goal holds true for any type of marketing. The amount of money allocated to the campaign divided by the amount of cases acquired as a result of the investment is the basic formula for finding your cost per case rate.

In determining the best Social Security Disability (SSD) lead package for your particular practice, there are multiple factors to consider. First of all, lead intake and follow-up infrastructure are going to significantly impact the amount of success that you have with any package. Large firms with staff to handle leads in a prompt and persistent manner can acquire cases at a really low rate with standard leads and may not need to implement any screening at all. Sole practitioners, on the other hand, may be better suited to configure a custom package that decreases the amount of time needed to process the pool of claimants.

Along with age, there are four easy ways to screen out individuals that may not be the best fit for your firm. In fact, we offer custom lead packages that can filter out undesirable answers to the following questions:

• Are they currently receiving Social Security benefits?
• Do they expect to be out of work for at least 12 months?
• Do they have an attorney helping them with this case?
• Are they receiving treatment from a doctor?

In order to mitigate an increase in rate from a standard package, it may prove beneficial to elect one or two of the qualifying questions to screen out undesirable answers. Filtering out anyone who indicates they are currently receiving benefits is a simple way to narrow down the potential clients. Medical evidence is also critical; many attorneys find success by just taking people who indicate they are receiving treatment from a doctor. The importance of choosing as few filters as possible cannot be overlooked, however. Some individuals may have a solid case but are just looking to switch attorneys. Similarly, many people may very well suffer from a disability but do not currently receive treatment from a doctor. Furthermore, unfavorable answers to each question may depict a lead of low potential before follow-up procedures reveal a misinterpretation by a person with a high probability of winning their case.

Although age is important to the potential of a case, there is a significant statistic to consider. The average age of an individual that completes a free disability case evaluation on one of our websites is 47 years old. Thus, you probably don’t need to narrow down the range much at all to bump up the average into the 50's. With minimal age screening and filtering out one or two of the qualifiers, your practice should acquire cases at an attractive rate.

If you would like to contact eGenerationMarketing, feel free to call us at 617.800.0089 or fill out a request to be contacted. Our team can certainly assist you in determining what lead package is the best fit for your firm. Any size operation, large or small, can utilize lead generation and custom packages to yield an exceptional return on investment and steadily build their disability practice.