When trying to determine success with online Social Security Disability lead generation, it is crucial to consider your Cost-Per-Case. Although the retention rate may be lower than that of other forms of advertising, such as TV or print, the leads are priced in a way that you can still achieve a very attractive case acquisition cost. As illustrated, out of 200 Social Security leads at $25 per lead, if only 9 turn into fee-generating cases, it costs only $556 to acquire a fee-generating case.

It is important to know your Cost-Per-Case (CPC) as it is a key metric in evaluating the overall return on your investment. Since the Return On Investment (ROI) is calculated by taking the dollars won per case minus the cost to acquire that case and dividing that by the cost to acquire the case, the smaller your CPC, the larger your return will be. Assuming you were able to achieve a CPC of $556, and the average fee won is $3000, you would see $4.40 in profit returned for every $1 spent, or an ROI of 440%. This would mean that you would make $22,000 of profit for every $5000 spent.