Submitted by Deanna on Tue, 11/06/2018 - 16:36

Lead generation is an effective an inexpensive way to supplement your current caseload. If you’ve ever worked with a lead provider before, you know you’re usually provided with a lead’s phone number and someone from your intake staff will call the lead to discuss his or her case. While calling a lead is always a great idea, you may wonder if you should text your lead as well.

Statistics on Texting in the USA

According to TextMagic, 97% of Americans who have a smartphone text at least once per day. 68% of these users say they text far more often than they talk on their cell phones per day. Speed is also a critical component for texting—99% of all text messages are read, and the average user reads a text message within 3 minutes of receiving it.

While texting is most popular in the 18-29 demographic, older Americans text as well. 47% of Americans aged 30-49 said they sent or received text messages “a lot” the day prior. According to Experian marketing services, adults age 55+ send and receive 491 texts per month.

Should Your Intake Staff Text?

While it’s clear texting is a perfectly viable way of contacting a lead, deciding whether to text your leads will largely depend on what type of area of law your firm handles. For example, SSD attorneys may not want to rely heavily on text messages. While older populations do still text often, text usage won’t be as high as it is for those under age 30. Social Security claimants also have physical disabilities so it may be hard for a claimant to see a text or type a response.

Final Call: Use the Information You Know

A final consideration your firm can evaluate is the specific lead you’ve been sent from a provider. If you’re a Social Security disability firm and just received a lead from someone who’s blind, texting clearly isn’t the best option. The same could be said for someone who’s applying after an amputation. A 50-year-old man with lung cancer, on the other hand, may be a great person to text.

You’ll also want to consider how responsive a lead has been so far. If your calls and emails have gone unanswered, a text could be a great way to get the claim process started. After all, there’s a 99% chance a claimant will read your text, and only a 25% chance he or she will read an email.

At eGenerationMarketing, we always recommend calling your leads as soon as possible to connect with a claimant, but texting can be a great option on a case-by-case basis. To learn more about our current Social Security disability, personal injury, workers’ compensation, and employment law lead pricing and availability, give us a call today at (617) 800-0089.

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