While Halloween is a time for scary movies, haunted houses and trick-or-treating, the scaring shouldn’t extend to your firm’s website. If you notice a drop in conversation rate or that your website is losing traffic, there could be some hair-raising issues with your firm’s site. Don’t let your website be one reason visitors runaway scared this Halloween. Use our tips below to turn your website from a freight to a delight.

You’re a Ghost on Organic Search

If your firm’s site isn’t seen on organic search, it can be hard for those actively looking for legal help to find you. There are some quick fixes you can do to increase your visibility. Make sure you’ve claimed and filled out your Google Business Listing and that all the information is up to date. Dust the cobwebs off the old content on your site and update anything that is outdated as well as add new, fresh content. Work on link building so that you have both an internal linking structure as well as have backlinks from high quality domains point back to your firm’s site.

Your Site is a Corn Maze With No End

Having an easy to navigate site is always important for conversion rates. If visitors can’t figure out how to get to your contact form or navigate to different pages then chances are they won’t be filling out your contact form. Keep your layout simple and your call to actions easily found. Having an easy to navigate site will make it possible for claimants to find the legal information they are looking for, as well as complete a contact form or decide to give your firm a call. If your firm handles Social Security disability cases, it’s especially important that your website is designed for accessibility because many SSD claimants are older and experience vision loss.

You’re a Mobile Freight Instead of Mobile Friendly

Move than half of online searches come from mobile devices. If your firm’s site is still only accessible for desktop users, you can be losing a large number of inquires because users are using a mobile phone. Additionally, Google takes into account if a site is mobile friendly on its SERPs. Your firm is most likely being penalized and not ranking as high as competing firms could because your site isn’t mobile friendly. Think of it this way—you’re handing out circus peanuts, while a mobile-optimized firm is giving away king-sized Snickers. Which site would you rather visit?

Your Click to Call is Lurking in the Shadows

It should be easy for someone to visit your site and find your phone number. A user then should be able to easily click the number and instantly call your firm. Go on your site on your phone or tablet and comb through your pages. Can you easily find your firm’s number? Can you click on it? If you can you click on it, does it give the option to call your firm directly? If you answer ‘no’ to any of these, then you may want to talk with your website developer to have this fixed. After, you can track how many people call you from your site with Google Analytics.

While you work on taking your site from a trick to a treat, lead generation is a great way to supplement leads. Give us a call today at 617-800-0089 to learn more about our Social Security disability, personal injury, workers’ compensation, and employment law leads in your area!