When considering working with a lead provider, evaluating price is surely a top priority. Price pays a large factor in your firm’s profitability, but if your firm chooses to work with a lead provider based on price alone, you may find that the quality of the leads and your success with the product suffers. Here are some factors aside from price that you should keep in mind when choosing to purchase legal leads.
How Are the Leads Generated?
This is one of the most important questions to ask your lead provider representative before making a purchase. Depending on where your lead originated, you may have wildly different desired rates for your leads. Many legal lead generation companies choose to use primarily email campaigns to generate leads, which is low-cost for the provider, but does not always yield leads that are profitable clients for your firm.
The vast majority of eGeneration’s leads are generated through paid search campaigns on Google, Yahoo, and Bing. This means that you’ll be connected with a claimant who’s immediately seeking legal assistance.
Are the Leads Exclusive?
Most lead providers send exclusive leads, but others choose to send one lead to multiple firms. These leads are typically significantly cheaper, but at a steep cost: You’ll be vying for clients with your competitors. If your intake staff isn’t the first person to speak with a claimant, it’ll be challenging for your firm to sign a new client.
eGeneration’s leads are always exclusive, so you can rest easy knowing that we’re not sending the leads you’ve paid for to other firms in the area.
What Additional Costs Are There?
Some lead generation companies have hidden fees. You may find that you need to pay extra to get the service started, to get assistance from customer service, or to even contest a lead.
Help from Client Services is always free at eGen, and it’s easy to contest any leads you don’t think you should have received online.
What Other Services Are Included?
With some lead providers, you simply receive what you pay for: a lead. On top of our stellar Client Services, eGeneration offers eLuminate, our complimentary lead and case management software for any lead generation clients.
With eLuminate, you can easily email and update dozens of leads at once, send customizable documents like retainer packages and medical release documents for electronic signature, and run reports on your success with the lead service. All of the leads you receive from eGen are automatically uploaded onto eLuminate, but we can work with a variety of lead sources to keep all of your data in one convenient location.
What’s Your Conversion Rate?
The fact of the matter is even if you’re paying 10 cents for a lead, you’re wasting your money on legal leads if none of them have desirable cases. The most important factor of choosing a lead generation service is evaluating how many cases you sign, and how much you spend to sign them. Our SSD clients send retainer packages to 8-10% of Social Security leads and 15-20% of PI and workers' comp leads on average, but come firms are even more successful.
Keeping Prices Low and Quality High
While finding the lowest price possible may seem like your best option for choosing a lead provider, you will need to evaluate the quality of a service before making a final decision. Leads from eGeneration strike a balance between low price and high quality, giving your firm the most desirable cost per case. If you’d like to learn more about our legal lead pricing and availability in your area, give us a call today at 617.800.0089.