Did you know that your homepage is arguably the most important component of your firm’s website? It’s the first page someone finds when searching your firm’s name, and it should be accessible from any other page on your site. If you don’t have a compelling and optimized homepage, you may not be generating as many digital leads as you’d like from your law firm’s website.

Why Do So Many Consumers Find Your Homepage?

The name of your firm will become known as your brand, and branded websites will usually show up first for organic (unpaid) Google search results. Because you’ll get a high volume of traffic to the homepage, here are some key components you need to include to help receive inquiries from potential claimants:

• You’ll need a “Contact Us” form. Because home pages are “landing pages,” (the way someone first arrives on a website), you can use a large contact form if you’d like. You can save the details on your services and why a claimant should hire you for additional pages.
• You should include a phone number. Some claimants, particularly older Social Security disability applicants, may be more inclined to give you a call than fill out a contact form. You should display your phone number somewhere easily visible—Stuffed in the bottom corner of your homepage is usually not a good idea.
• Make a compelling call to action. If someone clicks on a link to your homepage and is met with nothing more than a big “Contact Us” form, the claimant will have no idea why he or she could use your services. While you won’t need to write a small novel on how many cases your firm as won, some kind of copy that highlights the benefits of using an attorney over filing alone would be beneficial. You should also make your homepage unique to your target audience. If you take personal injury leads in Wisconsin, have a sentence or two about how you’ve helped Wisconsin residents win their personal injury claims for years.

Colors and Your Firm’s Homepage

When evaluating your firm’s homepage, remember that many Social Security disability claimants will have vision loss or color blindness. This means you’ll need to work a little harder than attorneys handling other case types to make sure your ideal claimants convert to Social Security leads. To optimize your homepage for this unique audience, keep these points in mind:

• Color is important. Similar colors often blend together for someone who has vision problems. Some color combinations to avoid include red and orange, blue and green, or red and yellow.
• High contrast is always better! While blue is a great color to use because it’s easy to read, different shades of blue that are all similar may make it hard for someone to figure out how to submit a contact form. Having one neutral tone and one bright tone for the “Submit Form” button should help Social Security claimants navigate your website.

Helping Your Homepage

A homepage that’s easy to navigate and informative will go a long way in getting more leads for your firm. Unfortunately, it may not be enough to increase your firm’s volume as much as you can handle. If you’re interested in taking on more Social Security disability, personal injury, employment law, or workers’ compensation cases, give eGeneration a call at 617.800.0089. Our staff would be happy to discuss lead pricing and availability with members of your team today.