Valentine’s Day is coming up, which means love in the air. You may be truly smitten with your current lead provider. But are you sure that your lead provider is the one? Does your lead provider sometimes leave you angry, upset, and confused? Let’s take a look at some of the most important things a lead provider should do for your firm.
Is your lead provider always there for you?
Occasionally, lead providers are less than flexible when it comes to customer service. In fact, some lead providers will charge you every time you send them an email about the service or questions about the leads you’ve received! How can a life-long romance survive when there are fees hidden around every corner?
Quite frankly, eGeneration’s client services team is awesome. Our team is completely committed to helping you whenever you need assistance. Did you schedule a tutorial a week ahead of time but now have a Social Security hearing? No problem. Client services will work with you to find a better time. Best of all, they’ll never charge you for help.
Is there give and take in your lead provider relationship?
Don’t you hate it when your significant other expects you to do the cooking and the cleaning? Much like a bad romantic partner, some lead providers can be very stubborn. One price, one standardized package, and good luck getting a refund.
eGeneration is a little different. We can create customizable packages to best suit your firm. If you receive a bad lead, please let us know! We will automatically refund any leads that do not have a working phone number or are obvious spam, such as a lead from a “Mr. Santa Claus.” We will also review any other contested leads on a case-by-case basis.
Does your lead provider want what’s best for you?
If your partner is “the one,” he or she will only want to see you succeed. Some lead providers are just looking profit. They want to sell you as many leads as possible at the highest price possible and don’t care about your actual results with the products.
One of our clients recently had an interesting conversation with client services. Our client was doing well, converting nearly 7% of her leads into cases. But the client services team member realized that one specific zip code from which the client was receiving leads was severely underperforming, converting at just 1%. She recommended that the client drop that zip code from her lead package.
What did this do for eGeneration? We lost income. That client is no longer buying leads from the one “bad” zip code, meaning we aren’t selling as much product. But what should be important for a lead generation company isn’t just profit, but the success of their clients. A relationship isn’t strong unless both parties are happy!
Is your lead provider the “total package?”
Tall, dark, and handsome? Cute and well read? The ideal partner isn’t a one-trick pony. We understand that some lead providers can’t “have it all.” There’s only so much you can ask from businesses that have not grown enough to provide their clients with something other than leads.
On the other hand, some lead providers are able to offer their clients lead and case management software. eGenerationMarketing’s lead and case software, eLuminate, is completely free for up to five users for those who purchase leads from us. Even if your firm isn’t interested in leads, you can still use eLuminate for a low monthly fee.
If your lead generation love life is stuck in a rut, or if you’ve been on your own for years now, give us a call at 617.800.0089. We’d love to discuss the possibility of forming a lifelong relationship with your firm.