Legal marketing often feels overwhelming, especially for firms without a dedicated marketing team. Fortunately, there are a lot of tools available for attorneys managing their own marketing campaigns. Here are a few ways you can streamline your marketing efforts and sign more cases today:

Google Analytics

Google Analytics is an invaluable tool for any law firm with a website. This free-to-use tool gives you an inside look at which pages generate the most traffic, how long users stay on your website, where your visits come from geographically, and much more.

Google Analytics is also easy to set up—simply discuss it with your web developer and he or she should be able to insert a couple of lines of code into the back end of your website.

Lead Generation

Lead generation is an easy way to sign more cases because you don’t need to optimize your own campaigns to find claimants in need. When working with a lead provider, you’ll be sent contact information from potential claimants in real time, so you can reach out as soon as someone requests legal assistance.

eGeneration currently offers Social Security disability, personal injury, workers’ compensation, and employment law leads.

Mass Email Platforms

Think Constant Contact, Zoho Campaigns, MailChip, Drip, etc. etc. Depending on how large your email list is, email marketing software costs between $20 and $500+ per month.

Email marketing is key for any firm looking for new claimants online. Not only can you email subscribers who’ve expressed interest in working with your firm, but you can also reach out to previous clients to see if they have any friends or family members who may also need your legal assistance.

Social Media Scheduling Software

Here you have a plethora of options, including Hootsuite, TweetDeck, Hubspot, etc. These are often-free tools that you can use to streamline your social media marketing. With email marketing software you’re able to schedule posts to your Facebook, Twitter, LinkedIn, Instagram, and even Google+ pages all at once. This makes it easy to stick with a publishing calendar and keep your followers satisfied! Social media is one of the best ways to promote top-performing content on your firm’s website, like blog posts or “Contact Us” pages.

Legal Directories

Legal directories are very popular for attorneys today. It’s totally free to create a listing for your firm on Avvo, Legal Directories.com, etc., but if you’d like you can upgrade your account for a monthly fee to get more views. Why use a legal directory? They usually rank really well on Google. Legal directories are often one of the first search results potential claimants find when seeking legal help. If you haven’t claimed this free listing, you could be missing out on a lot of organic (unpaid!) traffic to your firm’s website.

Interested in Finding More Claimants Today?

Digital marketing doesn’t have to be a science. If you’re pressed for time or strapped for resources, lead generation is a great option to help you find claimants in your area with low costs.

If you’d like to learn more about eGen’s lead generation services and pricing today, simply give us a call at 617.800.0089. We generate exclusive leads across the country, so we’d be happy to discuss what we have available in your area!