With so many marketing options available for a law firm nowadays, it can be challenging to know what will be successful in the future. Long gone are the times where a simple ad in the YellowPages could get your firm all the claimants it needs. More and more consumers are turning to the internet to find the legal aid they need. Here are some top marketing trends to watch, and potentially implement, in the future.
Voice Search
Voice search is expected to make up more than 50% of all searches on mobile devices by 2020. Why is voice search important? If you rank well on mobile voice search, Siri or Google Assistant may give users a link directly to your website after they search online.
Optimizing for voice search is challenging, but not impossible! You’ll need to have content that directly answers consumers’ questions. Long gone are the days where stuffing keywords into content will get you traffic—marketing in the future is all about accurately addressing user intent and needs.
Mobile and Other Methods of Accessing the Web
Mobile search is continually growing every year. According to data gathered by Pew Research Center, 77% of American adults own a smartphone. Additionally, 12% of adults have a smartphone but do not have any form of broadband at home, meaning that their cellphone is their only Internet connection. This percentage rises among elderly or low-income users, meaning Social Security disability attorneys must pay attention to mobile today and beyond.
Other devices are important as well. Tablets, smart watches, and home speakers are all growing ways to access the Internet. Make your firm’s website accessible on any device to ensure you’re not leaving any potential claimants behind.
Big Data
Data is quickly becoming a top trend for the future of marketing. Why is data so important? The more data you have backing up your marketing efforts, the easier it is to make profitable decisions.
For example, it can be hard to evaluate the success of a billboard campaign. It’s possible claimants viewed your billboard for two months and needed an attorney a year later and looked you up online. How is there any way of telling where that new client really came from?
Big data can tell you which pages seem to be getting the most traffic, what types of content seem to yield the most contacts online, and what marketing sources have the highest-quality cases for your firm. Using data found in Google Analytics, Google AdWords, or many third-party providers can really help refine your current marketing campaigns and set a concrete plan for success in 2019 and beyond.
Lead Generation
Many law firms today choose to invest time into lead generation. Instead of focusing on your own marketing campaigns, lead generation allows you to simply pay for contact information from claimants who have indicated interest in getting legal help immediately.
To learn more about our lead generation availabilities in your area, give eGen a call today at 617.800.0089. We’d be happy to discuss our lead pricing and availability with you today.