If your firm is looking to increase its caseload, finding new ways to generate leads will be the first step. Through different tactics, you can find what works best to generate more leads for your firm. There are a variety of tactics and measures your firm can take increase the number of quality leads generated online. Here are some tactics for your firm to try today:
Relevant Content
Add content to your firm’s site that is relevant for your ideal client. Have content on your site that will be informative for your audience. If you are looking to increase the number of auto accident leads that your personal injury firm generates, add more content and resources for those that were just in a car accident. You should also include some content about your firm’s successes to help demonstrate your firm’s abilities.
Optimize Landing Pages
If your firm isn’t seeing the results you were expecting from your paid search campaigns, consider optimizing your landing pages. Test different call to actions, form layouts, colors, text, etc. to find what converts best. The same can be done for your landing pages for organic traffic. Testing different optimizations on pages existing pages can help increase leads on pages that already receive traffic.
Work on SEO
Search engine optimization (SEO) can help better the quality of the organic traffic your firm’s site is receiving. You can try improving title tags, add meta descriptions, and make sure images have alt text. You can do some keyword research on search terms your firm wants to rank for and optimize old content for these keywords or add new content.
Work on Social Media
Improving your firm’s social media may help generate more leads. You can post your content on your pages to help increase traffic and generate leads. Add your firm into groups that may have relevant leads and actively assist those posting questions. This can also help build your brand name, helping build your firm’s brand recognition.
Monitor Your Campaigns
As you work on different tactics to generate leads, track and measure the success of your efforts. If you do not, you will not be able to see what is actually successful. You may find that your firm’s return on investment for one method is lower than you expected. By tracking your results, you may also find actionable items that you can use throughout different areas of your firm’s marketing efforts.
Lead Generation Services
While some of these tactics can take longer to see results, working with a lead generation service can give you immediate results. Receiving exclusive attorney leads can help supplement your caseload while working on your own lead generation campaigns. Exclusive leads will be sent in real-time to your firm. You can customize your lead package to best fit your firm’s needs, whether it is only taking cases in a specific city or state or limiting the number of leads you receive in a day or month.
With a flexible service like eGen, you can increase your lead package as needed or pause your account with no hidden fees. We currently generate Social Security disability, personal injury, workers’ compensation, and employment law leads. For more information about our leads, call us today at 617.800.0089 today!