You know summertime has finally arrived when baseball takes over the sports world. This time of the year it’s almost impossible to not see fans enjoying the field. Although baseball’s unique atmosphere and quirky unwritten rules cause it to stand alone from the rest of the sports world, it has a lot more in common with legal lead generation than you may think. Here are a few things that your firm can learn from the diamond when using a lead generation source.
1) Don’t Expect Big Numbers
In baseball, failure is something that players and coaches know all too well. The best hitters to ever play the game are only successful 30% of the time. For example, Giancarlo Stanton, the reigning National League MVP, only hit a homerun in 10% of his at bats last season. Even though that may not seem like a lot, he led the entire league in homeruns.
You’ll need to consider the same thought process when using legal lead generation. Your firm should aim to reach retention rates of around 6-10%. Much like baseball, 6% may not seem like a big number, yet it can yield high profits. For Social Security disability attorneys, a 6-10% retention rate will give your firm a cost per case in the $250-$350 range. When the average fee for each case is around $3,000, you can see how the return on your investment would be very attractive.
2) Call In Backup
It isn’t very often that a starting pitcher throws a complete game these days. In fact, starting pitchers in 2017 averaged about 5.5 innings pitched for every game that they started. This means that they are often calling on their relief pitchers to help them close out a win.
You don’t need to do it all on your own either. By using lead and case management software, like eLuminate, your firm can call for help too. It can help you to eliminate tedious tasks and cut down on unnecessary follow up time. Whether you need to quickly send out emails, manage your case data, or statistics on which leads you’ve signed as clients, lead management software like eLuminate can be just the reliever that you need.
3) Act Fast
It is easy to overlook base running when watching a baseball game, but it really is one of the most important parts of the sport. Running the bases with speed and aggressiveness can make all the difference in a close game. It puts pressure on your opponent and can cause them to make crucial mistakes.
Following up with your case leads may not be quite the same as running the base paths, but it requires the same speed and aggressiveness. Calling the leads as soon as you receive them and reaching out multiple times will help your firm significantly increase its retention rates. We even have a live transfer feature that can connect your firm with the claimant immediately following their completion of the online evaluation. The faster that your firm can make contact, the more successful it will be with the service.
4) Get a Good Sample Size
Throughout a major league baseball season a lot of different things can happen. Many fans often jump to conclusions about their team in the first couple months, but they forget that the season is 162 games long. Getting worked up about a couple losses in the beginning of the season is not worth the stress, as the sample size is too small to accurately determine how well your team will perform that year.
The same can be said when using a lead generation source. If your firm does not retain a case after receiving your first few leads, it does not necessarily mean that the service is not working. With any marketing campaign or lead service, you need to accrue a large enough sample size before evaluating how the service is working. We always recommend a sample of around 100 leads before deciding whether or not lead generation is the best path for your law firm. This will allow you to get the most accurate retention rates without having to invest too much into the service.
If you would like to learn more about our Social Security disability leads, please give us a call today at 617-800-0089. We are happy to discuss how eGeneration’s case leads can keep your firm ahead of the competition!