The legal industry is a tough business for many—Startup costs are high, and most areas of law are extremely competitive. Investing in a new PPC advertising campaign or hiring a public relations firm is expensive, and usually takes time and careful cultivation to see profitability. Fortunately, there are a few ways your firm can increase its caseload quickly, all while sticking to an affordable budget. Here are just a handful of ideas your firm could start today.

1. Ask For Referrals

Referrals are the most cost-effective way to get new clients. Why? It costs you nothing in advertising budget to get a referral. Simply ask clients to recommend your firm to their friends after you win their case, or start a legal newsletter (link) to keep your firm in your past clients’ minds.

2. Supplement Your Caseload With Legal Leads

Unlike complicated paid search campaigns or TV commercials, you can start purchasing legal leads from a provider immediately. This saves you the time of building a marketing campaign, as well as ensures that you’re paying for contact information from a claimant interested in speaking with an attorney immediately. Firms of any size can use legal leads to supplement their current caseloads when needed.

3. Utilize Case Management Software

If you’re saving time every day, you’ll have more availability to screen and sign more clients. One of the easiest ways to save time is by using case and lead management software. Most legal software will allow you to generate documents to be signed, or email multiple clients at once.

All of our clients have access to eLuminate, our complimentary lead and case management software. Less time pouring over paperwork or your inbox means more time calling claimants or working on a case.

4. Work With Local Businesses

Creating a brand name for yourself in a community will go a long way in getting more clients in the future. A handful of people need an attorney today, but infinitely more will need one at some point in the future. If you can establish your firm as a trusted community resource, you’ll see case after case walk though your front door.

Social Security disability attorneys could consider volunteering with a local nonprofit that serves an organization that likely needs disability benefits, such as a cancer research foundation. Personal injury attorneys on the other hand could sponsor a cycling club or an auto enthusiasts’ event.

5. Network With Others In the Area

The vast majority of claimants that come through your door will not have cases that are pursuable. For example, personal injury attorneys may get a handful of people contacting their firm with a workers’ compensation case. Instead of just turning these clients away, refer them to a workers’ compensation firm in the area! Not only will the client think of you again if he or she is in an auto accident or needs a personal injury attorney, but the other firm may just do the same for you sometime.

eGenerationMarketing offers legal leads in all 50 states. To discuss our availability in your area, call us today at 617.800.0089. We’d be happy to highlight some of the way your firm could benefit from lead generation services.