Follow-up Is Key! Follow Up Fast. Follow Up Often.

Whether you are new to the world of online lead generation or have been using it for years, we have compiled some tips to assist your follow-up effort. Following these suggestions can result in higher conversion rates and a greater return on investment.

Follow Up Fast...

You can improve your conversion rate significantly by establishing contact as soon as a lead arrives in your inbox. Many successful national firms will contact a lead within two minutes of its receipt. Ideally, you want to make contact before another attorney or advocate beats you to the chase.

Follow Up Often...

Many claimants often complete our web forms using the computer of a friend, relative, or public library. Accordingly, they may not respond when you first try to establish contact. If your first attempt is unsuccessful, stay persistent and continue to follow up every few hours.

Follow Up on Every Lead...

Just as you cannot judge a book by its cover, you cannot judge the quality of the lead based solely on the contents of the case description. Often, the claimant will not fully understand the severity of a disabling condition and fail to list it in the case description field. Thus, it is important to follow up on every lead and inquire thoroughly about a claimant's medical history.

Once You Finally Do Get Through...

Be patient with the claimants. In addition to their disabilities, many experience financial hardship and receive regular calls from creditors, thereby rendering them apprehensive about speaking with an attorney or disability advocate. Inform them that you are responding to the inquiry for a free case evaluation. Most importantly, be reassuring and explain the benefits of third-party representation.

How Are We Doing?

We love hearing from our clients and are constantly looking for ways to better serve you. If you have comments on the tips in this newsletter or general suggestions about the services provided by eGenerationMaketing, please contact us at 617-800-0089.