There are potential clients for your firm everywhere you go. You never know where or when you’ll have to pitch your firm’s services to someone. Your pitch will need to leave these potential clients eager to learn more about your firm and want to work with you. Because of this, having a go-to elevator pitch can help in these unexpected, yet potentially profitable situations. Follow these tips to craft your perfect elevator pitch:

1. Keep it Short

Most elevator pitches are 3-4 sentences, which is just about a minute long. That may not seem like enough time to get in everything that you want to say, but a good pitch will leave them wanting more. Write everything down you want to say first, then cut it down so that it’s not as long. If your pitch is done right, the possible client will want to learn more, leaving room for you to expand upon point you may have had to leave out.

2. Create Multiple Pitches

Every client is different. One general pitch may not always work. Creating a pitch for the different areas of law you practice can help you craft a pitch with better detail to those specific clients. Profile your current clients as well as ones you’d like to work with. This will help determine what content to include in your pitches and ensure your pitch is tailored to the correct audience.

For example, if your firm takes both personal injury and workers’ compensation cases, it’s better to create a separate pitch for each area of law rather than a catchall elevator pitch. Though these pitches may be similar, having more details for each type of law can be more influential for the potential client you are pitching your firm too.

3. Include What Sets You Apart

Be sure to mention what makes your firm different from the competition. Explain what it is about your experience that makes you more qualified and the best option to take this client’s case. You can include things like this year’s number of successful cases or your average settlement amount.

Is your firm faster than the competition? Does your firm have more experienced attorneys? Are your services personalized? Did you have an experience that helps you better aid the needs of your clients? Answering some of these questions will help elevate your firm in your pitch as well as add some personal touches.

4. Add Why You Practice Law

Adding a quick sentence or comment on why you decided to practice law can influence someone to choose your firm. This can be a bit tricky to think of for some though. Ask yourself why you became a lawyer? Did you change practices or area of law, why? Do you have a personal connection to the type of law you practice? All of these will add some authenticity to your pitch.

5. Keep It Updated

Once you’ve completed your elevator pitch, don’t forget to update it as you firm grows and changes. If you find an aspect of your pitch isn’t working, don’t be afraid to test out some new phrasing or points. Trial and error is the only way figure out what can works and what doesn’t.

If you’d like more leads to test out your new elevator pitch to, consider lead generation! Call us today at 617.800.0089 to talk with someone about our Social Security disability, personal injury, workers’ compensation, and employment and labor law leads!

Source: https://abovethelaw.com/small-firm-center/2016/07/three-secrets-to-crafting-law-firm-elevator-pitches-that-impress/?rf=1