If your firm considers testing out a legal case lead generation service for the first time, there are some critical factors to keep in mind. Perhaps the most important component to comprehend is the significance of sample size. In order to form an adequate evaluation of the service, you must analyze enough volume to reach a palpable conclusion.

Given that 7-10% of Social Security Disability case leads from eGenerationMarketing are expected to yield a pursuable claim, a small sample size can produce drastically different results. You may find that a modest batch of 10 leads failed to generate any pursuable claims. On the other hand, you may determine there to be several solid claims in a separate collection of 10 SSD leads. On an aggregate scale, however, eGenerationMarketing leads have persistently facilitated case acquisition at the expected rate.

What is a Sufficient Sample Size?

In order to make a proper evaluation of lead quality, you should wait until your firm has accrued between 50 and 100 leads. Since we do not require any minimum monthly purchase amount, you can spread your intake over as long as a period as you would like. This aspect of our service allows you to experiment in a fiscally conservative manner. Even if cash flow is a concern, you still have the ability to explore a new internet marketing opportunity with a risk-averse approach.

Implementing a Daily Cap on Lead Intake

Another useful way to optimize your test is to implement a daily cap on lead intake. With this tool, you can ensure you have proper time and resources to follow up with each SSD lead in a prompt and persistent manner. Without a daily cap, you may receive too many leads on a given day if there is high volume in your particular area. Since immediate follow-up is crucial to having success with real-time leads, you want to make sure you or your staff is in a position to handle the allotted volume.

Geographic Targeting

When performing a test, you also want to ascertain the specific territory that will produce the greatest probabilities of both client retention and approval of benefits at the hearing stage. Sole attorneys or advocates are likely to enjoy greater success by honing in on local areas instead of spreading themselves too thin and spanning statewide. Large firms with robust intake infrastructure, on the other hand, are able to handle leads statewide or in multiple states. Such firms are also able to target specific Offices of Disability Adjudication and Review (ODAR). For a complete guide to average ODAR approval rates, click here: ODAR approval rates. If certain ODARs with high approval ratings are within your proximity, it is certainly useful to target them specifically.

Should Your Firm Test Leads?

As with any marketing investment, an attorney or advocate must consider all factors that affect the performance of a particular campaign. Before testing Social Security Disability legal case leads, an attorney or advocate should make sure their staff is prepared for the necessary follow-up needed to have success with the service. The sole practitioner or firm must also ensure the most advantageous areas are targeted – with regards to relative location and ODAR favorability. Lastly, any type of legal operation should let a large enough sample size accrue before making a decision.

If you think you or your firm is in position to test Social Security Disability leads, give us a call at 617.800.0089.