From Our Blog
Read the latest on lead generation, legal marketing and more.
Is Your Firm Unknowingly Inefficient?
Law firms large and small and across all practice areas have one thing in common: the difficult task of managing leads, cases, clients and staff. Asking yourself these three simple questions may reveal some of your legal practice’s underlying inefficiencies – all of which you can target with a case management software or client management system.
How Your Law Firm Can Profit During a Seasonal Slump
Many businesses, including legal practices, are subject to the whim of marketplace seasonality. Regardless of practice area, law firms often see a decline in caseload in their field’s off-season.
When cases are pending or caseload is light, a savvy marketing strategy can turn a slump into a speedbump. Following these practices can help your firm run seamlessly despite a seasonal disadvantage.
4 Digital Marketing Mistakes That Keep Your Law Firm from Scaling
Your legal practice has a custom website, a growing social media presence, and cases on the docket; digital marketing success, right? Not necessarily – you could be unintentionally keeping your law firm’s marketing strategy from reaching its full potential by making one of these common digital marketing mistakes. Applicable to both big picture strategy and the day-to-day marketing decisions, these tips can help scale your firm’s case volume.
What is PPC Advertising and Why Your Firm Should Use it
When it comes to generating legal case leads, every law firm can benefit from a digital marketing approach that includes PPC, or Pay-Per-Click, advertising. Hastily launched, PPC campaigns can backfire by exceeding budgets and returning few cases. When run properly, however, PPC advertising can increase your firm’s caseload exponentially. Read on to learn how your firm can benefit from lead generation PPC advertising.