With the rise of online lead generation in the legal space in recent years the market has become flooded with lawyer directory websites, attorney referral networks, and a wide range of full service or specialized lead generation businesses. With this new array of avenues to produce additional cases for your firm now at your finger-tips, it can be difficult to determine which service can provide your firm with the best possible Return on Investment. It is also important to note, that while most of these companies utilize the internet to produce their potential new cases, each and every one of them use different ad campaigns, mediums, and techniques to acquire these legal case leads, all of which inevitably have an effect on case lead quality.