The plateau effect describes how an idea, technique, or product that performs well today will not do as well in the future. If one idea works today, it might not be as effective in 10 years due to an increase in competition, higher consumer expectations, advances in technology, and more. It’s possible your firm has already experienced the plateau effect without even realizing it.

How Your Firm Could Experience the Plateau Effect

There are numerous examples of the plateau effect in action, but here are some examples of what your firm could see in your day-to-day:

Paid campaigns need to evolve

Digital marketing is very different than it was just one year ago. Google removed its sidebar PPC ads on its search results, which means it’s harder than ever to get your digital ads at the top of someone’s screen. Google and Bing are also using extended text ads, which require more text than classic PPC or PPV ads. If you don’t constantly evolve your digital marketing techniques, your ads will not generate as many clients as they may have in the past.

Digital ads are challenging, especially if you haven’t hired a digital marketing specialist. Adding a new employee to your payroll typically costs a minimum of $50,000 from salary, to training, to benefits. If you’re having trouble keeping up with the current legal digital marketing landscape, purchasing legal leads can be a cost-effective alternative. eGenerationMarketing has marketing teams working full-time on our own campaigns to ensure we generate a high number of quality leads for our clients.

Billboards and TV Ads Might Not Be as Effective

As a higher percentage of the population uses the internet, it’ll become difficult to sign as many claimants from traditional advertising methods. For example, print ads are not nearly as successful as they may have been 20 years ago. Every major (and minor) newspaper is migrating to the web. If you rely on tried-and-true marketing channels, you may not be able to maintain the caseload necessary to sustain your business.

You Can’t Rely on Paper

More consumers are ditching the pens and checkbooks for emails and online credit card payments. This makes sense—Why fumble around for a stamp when your recipient can read and reply to your email in a matter of minutes?

By using a case and lead management software, you can reduce your firm’s reliance on paper and have paperwork returned electronically. eGenerationMarketing offers eLuminate, our in-house lead management software, for all of our clients as a complimentary addition to our lead packages.

Avoid the Plateau With eGen

Marketing trends are hard to manage, especially while running a law firm. If you’re finding that you don’t have the manpower or resources to attract as many clients as you may have in the past, consider using lead generation as a cost-effective option for signing new claimants.

eGenerationMarketing offers Social Security disability, personal injury, workers’ compensation, and employment law leads. Give us a call today to discuss our pricing and lead availability in your area.