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Pinterest for Law Firms

cm — Fri, 19 Feb 2021 18:51:08 +0000

Pinterest for Law Firms

When it comes to social media, Facebook has been a key venue for many law firms, and understandably so because of its use and demographics. However, clever law firms should take advantage of the services and user traffic on Pinterest to potentially increase their traffic and lead intake.

What is Pinterest?

Pinterest is known as a digital pinboard. It is basically a website that allows you to "pin" images or videos to a page referred to as your "board" on the Internet. Images can be exchanged by anyone who finds your image by clicking a button.

Likewise, if anyone sees anything they are interested in on your board, they can just as simply add it to their own. Any piece of content that is pinned should be linked back to the original source/website. So when people on your Pinterest profile find your content or when it is re-pinned on other pinboards, they will discover your law firm’s blog page.

How Your Law Firm Can Use Pinterest

There are ways that Pinterest can be used to push traffic to your website or to simply support your practice. If you already have a law blog, be sure to start thinking creatively about the photos that you use for your posts. When you make a new post, pin the photos in the post to your Pinterest Law Firm Board.

Take a little time to think about the context of your image, and make sure to use as many relevant keywords as you can in the description. It is also a wise decision to use your location as a keyword. For example, if you are a personal injury law firm in New York be sure to add New York in your description.

Group Boards

You need to establish a target audience to build a following– in the same way you would for Facebook or Twitter. By engaging in the group boards, you get more attraction from users. The key here – as with Facebook communities and other social networks – is to contribute, but not to over advertise your firm. For example, if you have great tips on how to prepare for a court hearing you can create an infographic to share with the group board, but you should refrain from adding a call today CTA in all red.

Call to Action

If you want the viewer to contact you for legal assistance, you ought to welcome them. By adding a call-to-action, you'll maximize the number of views your image receives and, as a result, send more users to your site. At the end of every pin, have a brief call-to-action that asks people to click on the link.

Getting Started on Pinterest

Here are some ideas to get your law firm’s Pinterest Board started:

"Newsboards" to visually display what you're up to and details from your practice locations

Case study statistics and illustrations

Snapshots of workshops, education programs and webinars

Video pins about FAQs

Inspirational and motivational quotes for those suffering from difficulties such as disabilities

Using social media to extend the scope of your law firm is all about finding new ideas for the technology that is currently available. To figure out how you can get in front of your target crowd, see what Pinterest has to offer. For law firms launching a campaign, Pinterest is a great tool to highlight your original concepts and offerings.

cm Fri, 02/19/2021 - 13:51

Three Employment Law Marketing Ideas for Your Law Firm

cm — Thu, 29 Oct 2020 14:24:42 +0000

Three Employment Law Marketing Ideas for Your Law Firm

The secret to any good law firm lies in how you sell your services and experience, regardless of whether you belong to a national or a local firm. Successful marketing for employment law firms can help transform channels such as social media and search engines into a place where law firms can advertise themselves and attract more interest from potential clients.

Here are 3 good marketing concepts and tactics that will give your employment law firm more exposure and quality leads.

Demonstrate Credibility & Authority

Both passive and aggressive marketing practices can be included in a strong employment law firm marketing campaign. The content of your website is a good example of passive marketing that helps create reputation and authority across the brand. Reviews and testimonials from former clients have immediate legitimacy. It is also visually valuable to have awards that your firm has won. If you have a larger law firm showing the number of attorneys at your firm can work to your advantage creating marketing for employment lawyers.

Email Marketing

A smart way to generate fresh and repeat business is email marketing. You could create advertisements, newsletters, updates, and other emails for your (segmented) lists to submit.

You can either draw up a list of your former clients, create new connections or pay for a list of contacts and start sending emails. Creating your own contact list can sound tedious, but it allows you to know your audience, which could increase the conversion rate for your employment law firm.

You have to decide on the role of content to achieve this aim. You can pick trends in the law sector and write related facts and details or post your experience when dealing with complex cases. Email marketing for lawyers needs persistence, and a frequent revision of the approach like any other marketing campaign.

Automated Lead Generation

When it comes to producing more leads, your employment law firm will benefit from the automation of leads. It pays to use automation in your lead generation approach, whether you're a newly opened law firm or extending your legal services to another area. It encompasses a variety of parameters, allowing law firms to properly assess the relevance and merit of each lead to a response.

Bonus tip: It's pretty fair to say that social media is here to stay. Facebook, the social media giant, sees more than 2 billion active users per month! This is a market where you don't want to ignore. Regardless of your target audience, social media is one of the strongest ways for you to reach out to those who need your services.

If you're trying to develop your employment law firm into a more successful and productive company, it’s important that you not only have these marketing ideas in mind, but that your firm actively applies them. Marketing for employment lawyers may seem like a difficult task, but by making a plan and adjusting accordingly, your firm can find successs.

A blend of strong branding, email outreach and lead automation can allow your law firm to stand out from rivals. Using these three marketing tips for employment lawyers not only will you attract more people to the site, but it should also convince clients to work with your firm.

cm Thu, 10/29/2020 - 10:24

5 Tips to Get the Most Out of Email Marketing

cm — Fri, 21 Feb 2020 17:07:48 +0000

5 Tips to Get the Most Out of Email Marketing

Part of growing your firm includes dedicating valuable time to market your law firm. Luckily, the power of the internet is at our fingertips. Email marketing is a low cost and efficient way to reach a large number of potential clients.

Personalize Your Emails

People enjoy feeling valued. By personalizing your emails, you will create a unique experience to the clients you are trying to reach out to. Even something minuscule, such as including your client/subscriber’s name, could make your email more inviting.

When messages are personalized, there’s a better chance you will receive a response. Let’s be honest, personalizing emails can become a time-consuming task. Therefore, you should consider using custom templates in eLuminate which will speed up the process of contacting your clients.

Choose an Effective Subject Line

The subject is the best way and probably the only way to grab your readers’ attention. It is recommended that you keep your subject line under 5 words. Why? About 55% of all emails are opened on a mobile device. Therefore, it is better to optimize your subject line for a smaller screen size. Another tip is to avoid all capital letters.

Understand Your Audience

Before sending out an email it is important to ask yourself if everyone on the email list should receive this email. Different clients have different needs and perspectives.

Segmenting your subscribers in multiple categories can yield better results. It is also important to break down complex concepts and present them in a simple way. For example, if you are a Social Security Disability lawyer you may want to create a simple infographic to explain the Social Security Disability Insurance filing process, that way you humanize the content in your emails.

Keep It Short and Sweet

Today, the average attention span is about 8 seconds so it is important to keep emails concise and clear. Every email you send should have a purpose. You should make it a requirement to include a call to action in your email. It may be something as simple as adding your firm’s phone number and mentioning calling your office to set up a consultation. Your call to action should also have an eye-catching design.

Be Consistent

To keep your audience engaged you should be consistent. Setting a schedule for emails to be sent out is a great way to stay on top of your campaigns. In addition to consistency, timing is everything. According to HubSpot, the best time to send an email is between 10AM-1PM. You should also track your performance. Measure your success rate and tailor you campaign to follow the strategies that work for your law firm.

Once you have created a strategy, the next thing for your firm to do is to execute the plan. Remember, when it comes to email marketing, less is more.

cm Fri, 02/21/2020 - 12:07

A Minute for Time Management

cm — Fri, 13 Dec 2019 19:48:09 +0000

A Minute for Time Management

Generating and managing leads is one of the top challenges for law firms. Having a platform that allows your law firm to be as efficient as possible is crucial. eLuminate is a web-based and highly customizable platform that helps you manage your leads.

The features highlighted in this article include: document generation, email templates, mass actions, performance reports and work flow automation. All of these features complement each other to provide an ideal case lead management experience.

Document Generator

In this technological age, there is no need for filing cabinets—everything is at the click of a finger! This feature makes it easier to search for documents and you’ll have access to your documents no matter where you are, (granted that you are connected to the Internet). eLuminate contains several standardized documents which serve to accelerates the process of signing a new client. With the document generator, there will be no need to manually fill in every piece of information about your client. Common fields such as name, address, age, date of birth, and many more will auto-fill.

Email Templates

Having an email template can be a game changer when you’re short on time. You can use one of our pre-made templates or create one of your own. If a claimant has failed to respond to you, a template can be made to encourage the claimant to call.

Mass Actions

With mass actions you will be able to convert, delete, or print multiple leads at a time. Additionally, you can generate customized documents or send customized emails to several leads at a time. Completing actions for several claimants at once, all in one click can be a great time saver, giving you more time to focus on the case.

Performance Reports

Performance reports are a great way to gain insight into how successful your leads are. By keeping the lead result field in your account updated, you will be able to see the most accurate data in your reports. Namely, you’ll have a clear report on the percentage of leads you’re contacting, desiring, and signing. With this data you will be able to gage which strategies are going well.

Work Flow Automation

Work flow automation is the newest addition to eLuminate. To effectively manage workflow, you will need to create a rule to carry out an action. To do this in eLuminate you should:

Name the rule
Choose when the rule should be triggered and criteria for the rule
Associate an action that happens when the rule is triggered

In eLuminate, a rule can be triggered updating a record or date. It can trigger three different types of actions: an email that is sent, a record that is updated, or a task that is created.

There are many rules you can create with workflow to cut out any tedious tasks. For example, when signing a new client, you may want to send a welcome email. To do this you should first name the rule. In this case, the name of the rule could be “Send Welcome Email to Signed Clients”. Next, choose when the rule should be triggered. In this case, it should be triggered when the lead is updated. Lastly, the criteria should be specified. For this example, the rule should be triggered when the criteria is “Result is Signed”.

You can also associate this rule with a related action. In this instance, the action would be “Send Welcome Email.” First, create a welcome email template. Then, create an action that sends the welcome email by choosing the welcome email template. Lastly, relate this action with your “Send Welcome Email to Signed Clients” rule. Make sure your rule is activated, and your workflow is all set!

If you’re currently purchasing leads from us, remember that you get a complimentary eLuminate account. Reach out to your account manager today to learn more about the software. If you’re interested in purchasing leads from us that can be managed with our lead management software, give us a call at 617.800.0089.

cm Fri, 12/13/2019 - 14:48

Spooky Personal Injury Cases

cm — Mon, 30 Sep 2019 20:15:38 +0000

Spooky Personal Injury Cases

As we creep into October it’s time to get in the Halloween spirit. For those of us who watch horror movies, we do it to feel the thrill. However, we should pay attention to the lessons we can learn from these spooky films.

If you’ve watched the Final Destination franchise, you know there are many ways to bite the dust. Although Final Destination is on the extreme side, there are lessons to be learned. This five-part sequel kicks off with a group of students who are removed from a flight because of the ruckus they were causing. As Flight 180 to Paris takes off, it explodes, but the students survive. Soon after, the students realize that cheating death isn’t as easy as it seems. One by one, each survivor dies in an extremely gruesome way. Here are two examples of potential personal injury cases from the Final Destination Franchise.

Terry Chaney, Final Destination 1

Terry Chaney is one of the main characters in Final Destination. Her abrupt death happens as she storms out of a café after arguing with her boyfriend Carter. BAM! She is hit by a bus, splattering her nearby friends with blood.

There are several cases that could be filed in this movie. Buses are large and bulky with blind spots which increase the chances of an accident. There are a variety of damages that can be claimed in a bus accident. Here are just a few examples of those damages:

Pain and suffering
Mental anguish
Loss of consortium
Loss of enjoyment of life
Property damages
Past and future lost wages
Past and future medical bills

Not only is Terry in an accident, it was also a hit and run accident. The bus driver is never shown in the movie, so who is Terry supposed to sue? Terry lives in New York, which is a no fault state. These cases are great for attorneys because even if the client is at fault he or she may still be eligible for compensation.

Carter Horton, Final Destination 1

As mentioned above, Carter is Terry’s boyfriend, and also a survivor of the Flight 180 plane crash. Carter cheats death not only once but twice. The first is when he’s removed from the flight to Paris. The second time, Alex (another survivor) rescues him from his car just before an oncoming train crashes into it. After cheating death twice, Carter believes he is safe, but the third time is the charm.

Six months later, Carter and two other friends head to Paris to celebrate their survival. Suddenly, a large neon sign comes tumbling down almost hitting Alex, but Carter pushes him out the way just in time. Consequently, the sign swings back and whacks Carter on his head to his death.

This gruesome death is slim to none, but head injuries happen frequently whether it’s from an auto accident, a slip and fall, or from falling debris. The list goes on and on. Traumatic head injuries equal high hospital bills and long recovery time for your claimants. Head injuries are also one of the best cases for workers’ compensation attorneys.

Luckily, we don’t live in horror movies. However, accidents happen, and hurt claimants are happy to receive help from attorneys like you. If you are looking to increase your personal injury, workers’ compensation, or Social Security disability caseload, contact us at 617.800.0089 to learn how!

Happy Halloween!

cm Mon, 09/30/2019 - 16:15