emm's blog

Using Your Own Keywords for Competitive Research

emm — Thu, 03 Jun 2021 14:52:35 +0000

Using Your Own Keywords for Competitive Research

As a lawyer, digital marketing is not the core of your business. However, you should still invest the resources needed to have an effective digital marketing strategy.

At the center of any digital marketing campaign or strategy is keyword research, whether that be search engine optimization or for pay per click ads. If you are a lawyer in a big city like New York or Los Angeles, you are most likely going to be competing with other lawyers in that area for clients.

Doing competitive research can be a really effective way in improving your digital marketing strategy. You can use your own keywords that you are ranking for competitive research. Here are some of the top ways you can use your own keywords for competitive search.

Finding Your Firm’s Keywords

The first thing that you need to do is to find what keywords your firm’s website is ranking for. There are a lot of resources at your disposal where you can see that. You have free services from Google, which called Search Console.

Search Console gives you tools and reports to help you measure your site's Search traffic and performance, as well as shows you the keywords you are ranking for.

There are also third-party software tools that you can pay for like Ahrefs and SEMrush which can give you key insights on your sites keyword rankings as well. When you find your keyword rankings, you may want to look at ones that had a drop in rankings or have not seen growth.

For example, if you are a personal injury attorney in Los Angeles and you find that you are losing rankings for the keyword “Car Accident Lawyer Los Angeles”, you may want to add content to your website with that keyword in it.

Look at the SERPs and Compare the Pages

A really easy way to see what keywords you and your competition rank for is by searching for a specific keyword on Google’s search engine result pages (SERPs) and see what pages your competitors are outranking you on. This is especially important if you and your competitor have content about the same subject.

For example, if you are a Social Security attorney in Atlanta and another disability firm is outranking you on a page about filing for Social Security disability benefits, you should look to see how their page compares to yours.

It could be that their page is formatted differently. Your competitor’s page could have a higher word count than yours or it could have more images than yours does.

Take notes on what your competitors have on content that is similar to yours and revise your content to match what your competitor is doing. You may see that after your hard work that you will outrank your competitor. Just by that you could see more potential clients coming your way.

Next Steps to Take

Like what’s mentioned above, legal digital marketing is not necessarily the core of anyone’s law firm’s business. And unless you are a very large firm, with their own digital marketing team, you may not want to allocate your precious time that you could be devoting to your clients to learning about keyword research and digital marketing.

At eGenerationMarketing, we do a variety of things such as keyword search and competitive analysis in order for your firm to get the most cost-effective leads. If you are interested in learning more about our services, give us a call today at (617) 800-0089 to discuss our availability in your area, as well as pricing with your firm today.

emm Thu, 06/03/2021 - 10:52

Top Reasons Why Your Website Should Have Testimonials

emm — Thu, 18 Mar 2021 20:39:48 +0000

Top Reasons Why Your Website Should Have Testimonials

Recommendations from other people is one of the most powerful ways of gaining new clients, especially if you’re a lawyer.

Because of how powerful recommendations can be, it’s really valuable to have testimonials on your website that recommend your legal services.

A testimonial is a third-party statement that comments on how good someone or something is. By having testimonials from clients on your website, you can help build trust with potential leads that may need your services Here are some of the top reasons why your website should have testimonials.

Testimonials Help Build Trust

Put yourself in a perspective client’s shoes for a second. If they are on your website and they see testimonials saying what a pleasure it was to work with you or your team of lawyers and how helpful you were in the process, that can make that perspective client want to hire you as their lawyer.

If you ask someone you trust for a recommendation and that person is able to recommend something that helps build trust. The same goes for a testimonial on your website.

Testimonials Can Help Show Off Your Skills

Testimonials are a great way of showing perspective clients what you and/or your team of lawyers are good at. Testimonials can show potential clients that your firm that you and your firm can give informative answers to client’s questions in a timely manner.

If you are a Social Security attorney, a really good testimonial can say how helpful you were working with a client’s doctor to make sure they have all their paperwork in order.

The idea of working with an attorney can be intimidating to some, but if your testimonials show all the strengths that you and your firm provide, it can make a potential client want to use your services.

Testimonials Can Help Show How Your Services Work

A perspective client who’s never needed a lawyer before might not know how your services work just by looking at your website. A great way to highlight to a potential client how your services work is through a testimonial.

For example, a perspective client might now know that Social Security attorney do not charge an upfront fee and are only paid if their client wins their case.

If there is a testimonial on your website that says that the client didn’t have to pay upfront, that could entice other potential clients to use your services knowing that information that there is no upfront charge.

Testimonials Can Help Create an Emotional Connection

Emotional connections are powerful tools when it comes to signing new clients. Whether you are a personal injury or a Social Security attorney, often times you are helping save someone’s livelihood.

For example, if you are a personal injury attorney and there is a testimonial on your website from a woman who was hurt badly in a car accident and you were able to win her a big settlement.

Furthermore, her testimonial explained because of her settlement she can now afford her medical bills and rehabilitation she needs to recover from that accident. That emotional connection could help make someone who has been through a similar experience want to hire you as their lawyer.

A study* has shown that customer testimonials generate 62% more revenue from every customer, so if your firm’s website does not have testimonials featured on your website, you should reach out to any former clients to see if they would be willing to write one.

At eGenerationMarketing, we have testimonials on our website that highlight what great quality of Social Security disability leads we generate, we also have testimonials that highlight that all of our leads whether they be personal injury, Social Security, employment law, etc. are exclusive leads too.

If you want help supplementing your caseload with legal leads, give us a call today at (617) 800-0089 to discuss our availability in your area, as well as pricing with your firm today.

*source:bigcommerce.com/blog/customer-testimonials/

emm Thu, 03/18/2021 - 16:39

How to Manage Your Legal Intern from Afar

emm — Fri, 13 Nov 2020 15:50:27 +0000

How to Manage Your Legal Intern from Afar

Due to COVID-19 and the rise of remote working, law firms and all other established businesses have had to change the way they get work done.

This includes how they manage interns. How you approach managing an intern remotely is a lot more different that managing an intern when you can see them every day in the office.

Just because you won’t be working in person with your intern, they can still get the full work experience without actually being at the firm. Here is how you can manage your legal intern from afar.

Make Sure to Have a Clear Line of Communication During the Training Process

It’s always important to have a clear line of communication with your intern, especially if he or she is doing the internship remotely.

You should make it clear that they can always reach out with any questions or comments they have. They may feel more intimidated to do it while working remotely, as they are unable to tell how busy or not you may be.

This is especially the case during the first couple of weeks of the internship when you are training your intern. In person, you can get a feeling if they are confused and it’s a lot easier for the intern to speak up if they have a question.

So, make it clear at the very beginning and let them know that they can feel comfortable to speak up if they are confused or have any questions.

In addition, virtual training is a little bit more challenging than in person. Make sure to spend more time with the actual training process, so that your intern can get as much knowledge as they can.

Have Regular Check Ins

You should check in with your intern every so often, especially during a remote internship. Have regular weekly or bi-weekly regular check ins to see how they are doing with your tasks, like you normally would when you were in the firm.

Throughout the work day, send them a couple of messages to see how their day is going. It can be easy to let time slip away and not say anything to them for a day, you want to give them their space to get their work, but you want to always let them know that you are here for any assistance.

Get Them Involved in the Company Culture

What stinks about a virtual internship is that interns are missing out on what it really feels like to work in a law office. Just because they are missing out on the in-office experience, you want to make sure they can still be involved in the company culture.

If you have an online company chat system like Slack, make sure to get them an account so they can talk to other members of the firm. If you do fun virtual activities like game nights or happy hours, encourage your interns to join them and participate.

Virtual lunches are another great way to get to them better too. By having your intern involved more in the company culture, it will make them feel like they more a part of the team.

Make Sure to Get Feedback from Them

More likely than not, 2020 will be the first year where you have managed a remote intern. With the way things are going, it certainly won’t be the last.

It’s a learning experience for everyone, not only for your intern but for you too. There will be some bumps along the way, so it’s important that you make your intern feel comfortable for them to give feedback to you, both in real time and at the end of their internship.

Their feedback and insights can help make any future remote internship much smoother for everyone involved.

The entire team at eGenerationMarketing has been working remotely during all the craziness. If you haven’t used a lead generation service before or you want to increase your current lead volume with us, please give us a call at 617-800-0089 and we’d be happy to answer any questions that you may have.

emm Fri, 11/13/2020 - 10:50

How Much Should You Know About Legal Marketing Before You Try It?

emm — Fri, 08 May 2020 17:19:16 +0000

How Much Should You Know About Legal Marketing Before You Try It?

If you’re trying something new, it’s always beneficial to research something about it before beforehand, rather than just jumping into it blind.

This is true whether it’s picking up an instrument, cooking, or trying a new sport, like tennis or golf. In this case, if your firm isn’t utilizing legal marketing in order to get new clients, it’s a good idea to understand it before you sign up for it.

That way there aren’t any surprises when you first start utilizing their services. Here are some things you should know about legal marketing before you try it.

How Much You Want to Spend

Like anything in life, whether you’re going grocery shopping or planning a vacation, you’ll want to determine beforehand how much you want to spend on your marketing efforts. This is truly dependent on you and or your firm.

Every budget for every firm is going to be different. If you work for a big firm with a lot of lawyers and intake staff, you might want to have a high marketing budget in the hundreds or thousands.

If you are a solo practitioner, your budget will be much, much lower. When you have your budget already in mind, when you’re learning about a lead generation’s cost per lead, you’ll have a much clearer picture of what you’re getting in return for the money that you will be using for it.

Know What You’re Allocated Within Your Budget

This tip goes in handy with our first one. If you’re using a lead generation service for multiple areas of law, then you’ll want to allocate where your money is going to for your leads.

If your firm does personal injury and workers’ comp., maybe you’ll want to spend more money on PI leads because those have been really successful for you in the past.

If you’re a Social Security disability and personal injury lawyer, maybe you’ll set 75% of your marketing budget to SSD leads and 25% to PI leads because you have more attorneys in house who handle disability claims. How you allocate your budget depends on your firm and where you want your legal marketing budget to go.

Understanding Cost Per Case

Knowing your cost per case is a really good way to evaluate how well your marketing efforts are doing. Your cost per case (CPC) tells you how much you spent to acquire one new client.

CPC= Budget Spent on Marketing Channel / # New Clients

CPC is a more accurate measure of your marketing efforts than your retention rate because it can really help you compare your marketing efforts for different marketing campaigns.

Lead prices and retention rates can vary for lead generation companies, so just looking at retention rates doesn't give you a clear picture.

Instead, compare your CPC. CPC is a lot more telling than your retention rate because it can really help you compare how much you're spending to acquire a case.

Next Steps to Take

Find out what else comes with the money you’re spending on your marketing. For example, at eGen, we have our own lead management software called eLuminate that will help your firm keep a better track of your ROI of the leads that come in.

If you haven’t used a lead generation service before or you want to increase your current lead volume with us, please give us a call at 617-800-0089 and we’d be happy to answer any questions that you may have.

emm Fri, 05/08/2020 - 13:19

Best Ways to Communicate Effectively in the Office

emm — Fri, 06 Dec 2019 19:47:30 +0000

Best Ways to Communicate Effectively in the Office

Whether your firm is large or small, having effective communication in the workplace is imperative to having a firm that is running smoothly. Friendships and relationships cannot be sustained without open communication and the same should go with your law firm.

When you communicate with others effectively in your firm, whether you are a partner, paralegal or intake staff member, it’ll help encourage a healthy working environment, as well as eliminating misunderstandings. Here are the best ways to communicate effectively in the office.

Regular Check-Ins

Having regular check-ins with employees is essential for effective communication in the workplace, especially if you have a leadership role within your firm. When you have these check- ins you will see how your co-workers are handling their cases, projects, and day-to-day tasks.

You’ll be able to see their progress or lack thereof. The check-ins don’t need to be just about performance; you can get your employees’ feelings about the firm as a whole and see what is working well and what isn’t.

Try finding a good balance between giving them space to be able to do their work and not being over them all the time and micromanaging everything. You wouldn’t want to check-in 3-4 times per week. Planning check-ins every couple of weeks or once a week will give you a good idea of where this person is at.

Listen!

Communication isn’t just you trying to get your point across; it’s a two-way street. If you aren’t listening to what your coworker is saying, you won’t be on the same page.

One of the biggest reasons for not being on the same page is not communicating effectively with one another. For example, if you are a managing PI attorney and your intake staff is explaining to you writing case descriptions accurately, give them your full attention.

Listen to their concerns. If they have a suggestion on what they think might be more effective, don’t make a quick assumption and reject their ideas. Wait until they are done talking and then raise your questions or comments.

Be Aware of How You Say Things

There are a few tips to consider when you speak to your coworkers. First, be articulate when talking to other people in your firm. Being articulate when you communicate will make it easier for other people at work to understand the message or strategy that you are trying to convey.

Second, try not to mumble. Sometimes, that is easier said than done. When you mumble through a message, it sounds like you aren’t confident about what you are saying and your coworkers simply might not understand you.

You might. assume your co-workers are clear about what you are talking about, but they may not be.

Third, don’t be serious all the time with your coworkers. Oscar Wilde once said, “Life is far too important to be taken seriously.” If you’re able to joke and speak more casually with your employees, your message will be passed along in a more relaxed way. This will help create a friendlier atmosphere at the firm, and will likely make your coworkers happier!

Putting This In Motion

Communicating effectively is not only important with people around the office, but with clients too. Make sure to sound assertive and confident when you are telling them how you can help.

For example, if you are a Social Security disability attorney, since the process of getting approved for benefits can be confusing at times, make sure to use laymen’s terms, explain the process slowly, and give claimants your undivided attention, so you can understand their needs to help them out the best.

If you need more claimants and clients to communicate with, give us a call today at 617.800.0089 to discuss our legal leads. We’d be happy to discuss pricing and availability with your firm today.

emm Fri, 12/06/2019 - 14:47

So, You Just Attended a Great Conference…Now What?

emm — Mon, 23 Sep 2019 17:00:36 +0000

So, You Just Attended a Great Conference…Now What?

If you have the opportunity to attend a work conference, you should definitely take advantage of it. First of all, it is a nice change of pace from your normal 9 to 5, but there are numerous other reasons why you should attend one.

Conferences allow you to learn more about your industry and to help find solutions to problems that you may be facing.

Besides new business ideas, conferences are great for networking with others in your profession. Networking allows you to find fresh ideas, get career advice and support, and developing long lasting personal relationships.

Maybe you did some networking at eGenerationMarketing’s annual cocktail party at the NOSSCR conference last week!

When you get back from a conference you should develop some sort of game plan to implement everything you learned. Here are some ways you take what you learned at a conference and put that into action.

Compile Your Notes From Each Session and Do a Write-Up

When you’re at a session, you are trying to write down as many things as you can while still paying attention to the speaker. When you get back, it is a good idea to compile everything that you wrote down and highlight a couple of big takeaways form that session.

If you are a person who likes to take pictures of the presenter’s slides, you should also include whatever is on those slides in your write up as well. When you break your write ups by session, that will help you remember the most important things you learned at each session.

The write ups will also be an ongoing reference to go back to when you want to start putting new ideas to use.

Follow Up with Connections on LinkedIn

Networking doesn’t end after the conference! Gather up all the business cards you accumulated and follow up with your new connections through LinkedIn. Remember to send them a little message that lets them know that you both spoke at the conference.

Pick 1 or 2 Things That You Learned That You Want to Implement

Conferences can be a bit hectic and exhausting depending on how many sessions you go to. Not all sessions are created equal. Some can be awesome with a lot of great takeaways and some can be busts where you don’t get much new information.

When you’ve compiled all of your notes from each session, pick 1 or 2 things that you actually want to implement. Think about what ideas resonated with you the most and what ideas would be best for your business.At eGenerationMarketing, one of our big takeaways from the annual Inbound marketing conference was to do more re-optimizing of old content on our site for SEO instead of just adding new pages of content for the sake of adding new content.

Share with Your Team

More likely than not, not everyone at your office was able to attend the same conference as you. Share key takeaways with those who weren’t able to attend and could benefit from what you’ve learned from that conference.

If your session speaker shared his or her slide decks, make sure to share those with your team members who weren’t there so they can see what exactly was presented.

Conclusion

Conferences are great, but how you implement what you’ve learned is the key to whether or not should you should go back to the conference you attended next year. NOSSCR is a great place to network with other attorneys and discover products and services that could make your firm more successful.

If you saw us at NOSSCR and you want to learn more about Social Security disability lead generation services, please give our office a call at 617-800-0089 to speak with one of our sales reps.representatives.

emm Mon, 09/23/2019 - 13:00

Pros and Cons of Hiring Freelancers to Write Content for Your Firm’s Website

emm — Fri, 31 May 2019 14:38:39 +0000

Pros and Cons of Hiring Freelancers to Write Content for Your Firm’s Website

Having quality content on your law firm’s website will help set you apart from other firms in your area of practice. The content on your website will be able to help you make a good first impression for potential clients looking for help.

You want to make sure the content that is on your website will help show people what your firm stands for and how you can help. The thing is, finding the time to write quality content for your website can be hard to juggle on top of your caseload.

You may want to hire a freelancer to write content for your website, but there are pros and cons of hiring freelancers to write content for your firm’s website.

Pros

It’s One Less Thing You Need to Worry About

Like we said above, when you hire a freelancer to write content for your site, it’s one less thing on your plate. Hiring a professional writer to write content for your site will let you be able to put all of your effort and attention to your day to day tasks, like advising clients, preparing legal documents, or negotiating any settlements.

You’ll Be Able Dictate the Message Without Putting in the Grunt Work

That’s great about hiring freelancers is that you’ll still have total control the message of the content without having to do any of the grunt work of actually writing it. Simply give your freelancer an outline of what you want a specific piece of content to look like and let them do all the work.

You’ll Get Quality Work

As a lawyer, you’ll have had plenty of experience writing with all of the court documents you’ve had to have written all of these years. Because of that, you could consider yourself a strong writer, but you aren’t a professional.

When you hire a freelancer, you will be getting a professional writer and depending on who you hire, you’ll be getting years and years of experience. And with that experience, the quality of the work you’ll get back will stand out.

There’s Plenty to Pick From

If you’re worried about not being be find a writer to write content for your firm’s website, don’t be. There are thousands and thousands to choose from and there are so many different websites you can use to hire a freelancer writer, many of which use time tracking software to ensure your marketing budget is spent wisely.

Cons

There Could Be a Disconnect

A lot of the freelancers out there don’t have a legal background or have not written content that relates to law, so there may be a disconnect initially. This would require you or a staff member to send back numerous revisions until the freelancer is comfortable with the type of content you want written or the area of law that you practice.

One way to not worry about this is to hire a freelance writer who has a legal background.

Less Oversight on the Process

Since this freelancer won’t work in your office, there is not a lot of oversight that you’ll. While this is a caveat for any employee, your freelancer has the important job of creating the messaging that you want to have on your website, so you’ll need good communication back and forth between the two of you.

Without that oversight of being in the same office as someone else, the only real communication you’ll have with your freelancer is whenever they need more work to write/when they’ve finished writing and whenever there are revisions needed.

Budget

The old saying goes, "you get what you pay for." The higher-quality the writer you hire, the more expensive each article will be. Most people can expect to pay at least $50+ per article, so you will need to budget wisely.

Conclusion

Your law firm will need to evaluate your budget and objectives for organic growth to determine if hiring freelancers is worthwhile. If your firm is small, you may not have the budget to pay for freelancers or the time to upload content, so lead generation is a good alternative.

if you’d like to supplement your marketing efforts with legal leads, give us a call today at 617.800.0089. We’d be happy to discuss pricing and availability with your firm today.

emm Fri, 05/31/2019 - 10:38

The Pros and Cons of Using a Call Center for Your Intake System

emm — Fri, 15 Feb 2019 14:21:51 +0000

The Pros and Cons of Using a Call Center for Your Intake System

At the heart of any law firm are those in charge of intake. They are the ones responsible for reaching out to potential claimants and making sure that the lawyers handling the cases have most important and up to date information regarding their claim.

Firms that take in a lot of leads often outsource their intake system to call centers.Like a lot of business solutions, there are a lot of pros and cons for using them. Let’s start with the positives:

Pros

Lower Costs:The number one reason why reasons business and law firms use call centers is that it’s a lot more cost effective that doing it in house. Many call centers are outsourced off shore to countries, such as the Philippines and India.

By using off shore call centers, the costs of infrastructure and labor are a lot less expensive than hiring your own intake staff, which could save your law firm a lot of money in the long run.

You Don’t Have to Worry About Training: When you use a call center for your intake system, you don’t actually have to train anyone.

If you choose this route, you can hire an outsourcing services company that will handle all the hiring, training and managing of the call center, which will save you time and resources.

You Can Take Calls 24/7: By using a call center, they can be able to provide your firm with 24-hour support. With the call center having the ability to work around the clock, you won’t have to worry about not being able to handle the overflow volume of leads coming in.

Cons

Lack of Firm’s Knowledge: By outsourcing your intake system, you run the risk of the cell center employees not fully grasping your business. Maybe you’re a personal injury lawyer who doesn’t like taking medical malpractice cases, but the call center doesn’t understand personal injury law perfectly and keeps sending those through to you. Your own intake staff will know exactly what cases you want.

Lack of Communication with the Lawyers: If your firm has its own intake staff in house, you are able to effectively communicate with them in person with positive reinforcement or constructive criticism. While you can still send feedback to a call center’s staff, you likely won’t be able to meet in person with a call center.

Cultural Barriers: When you outsource your intake system there could be some cultural and language barriers between potential leads and the people in the call center receiving the inbound inquiry. That barrier could potentially lead to a decrease in the satisfaction of your firm’s customer support.

Next Steps to Take

Whether your firm outsources its intake system off shore or has their own dedicated staff in house, having a lead and case management software can really alleviate the stress of your intake staff.

Luckily at eGenerationMarketing, we have our own lead and case management software called eLuminate. eLuminate will help your firm to manage leads that come in, claimants that become cases, contacts, documents and activities all in one convenient location.

You’ll also be able to make time stamped notes, generate documents and send mass emails, amongst many other things. eLuminate is complimentary for all of our clients. If you’re looking to increase your lead volume, please give us a call at 617-800-0089 and we’d be happy to answer any questions that you may have.

emm Fri, 02/15/2019 - 09:21

What to Do if You Get a Bad Link Pointing to Your Site

emm — Fri, 02 Nov 2018 18:23:52 +0000

What to Do if You Get a Bad Link Pointing to Your Site

Linkbuilding is at the heart of any successful search engine optimization strategy. If your firm is doing SEO, you should always make sure that you’re getting backlinks from relevant and high quality websites.

Due to the Google Penguin update, which penalizes websites for trying to boost the number of links directed to their site through shady link schemes, you can’t just post links wherever you want.

You need to make sure your links published to other sites are relevant and beneficial to both parties.

Occasionally, you could get a bad link to your site. While it’s unfortunate, don’t worry; it’s not the end of the world. There are a couple of things you do to get that link removed. Here is what to do if you get a bad link pointing to your site.

What Exactly is a Bad Link?

Not all sites are created equal. If you surfed the internet at least once in the past 25 years, you know that there are a lot of unsavory websites out there.

If you see a link directed to your website from one of these sources, you need to make sure that you get that link removed so Google doesn’t penalize your site. Here are a few examples of domains you wouldn’t want pointing to your law firm:

Link Farms (sites that point to thousands of domains)
Links in irrelevant forum comments
Low-quality websites, such as a new site or a site with poor content
Links on non-relevant sites, like a golf manufacturing company linking to a PI firm

If you see a link on one of these sources, there are ways that you can remove it yourself. Like for example, if you posted links to your sites on various forum comments before the Penguin update, you can remove the comments yourself or just flag them as spam.

If that doesn’t work, here are the next steps to take.

Contact the Webmaster 

The first step to take to get a bad link removed is to contact the webmaster of the site where it was posted. More times than not, a webmaster’s email will be available on the site.

You can simply send the webmaster an email outlining that you would like the link to your site removed from the page. If you cannot find any contact information, or if the webmaster does not respond to your initial email and follow ups, there is one last step you can take.

Use the Google Disavow Tool

Sometimes you just have to take matters into your own hands. If removing it yourself and contacting the webmaster doesn’t work, then you can use the Google Disavow tool. This tool allows you tell Google to ignore specific links when it calculates your site’s backlink profile.

It’s actually a really easy process to do: Simply open the disavow tool in your Google Search Counsel, create a file that contains the websites that you want to disavow and upload it to Google. When Google reconfigures its rankings, it won’t count those bad links against your site.

A word of caution: be very careful when using the Disavow tool. It should truly be a last resort when you cannot get ahold of a webmaster. You need to be positive a new link is negatively impacting your firm’s online rankings when you use the Disavow tool, or you may accidentally remove a beneficial link and lose a lot of visitors to your site.

Things to Consider

If you’re worried about bad sites linking back to you, the most important thing you can do is ethical and white-hat linkbuilding efforts. That means that you shouldn’t post your links on comment forums, you shouldn’t pay for links and you shouldn’t participate in link exchanges.

If your firm doesn’t have its own dedicated marketing department or if you are a solo practitioner you may want to consider working with a lead generation company.

At eGenerationMarketing, we generate online legal case leads for Social Security, personal injury, workers’ comp and employment law. While the majority of our leads come from PPC, the tactics we use to generate organic leads only follow SEO best practices.

If you want help supplementing your caseload with legal leads, give us a call today at (617) 800-0089. We’d be happy to discuss our lead pricing and availability in your area with your firm today.

emm Fri, 11/02/2018 - 14:23

“Back to School Shopping” for Your Law Firm

emm — Fri, 07 Sep 2018 15:49:44 +0000

“Back to School Shopping” for Your Law Firm

Well it’s that time of year again: summer is over and September is here sooner than you imagined. With vacation days spent and the nice weather gone, now is the perfect time to get back into the swing of things and do some “back to school shopping” for your firm.

Here are a few things you can get for your firm in order to finish 2018 strong:

Fall Interns

If you haven’t already hired your interns for the fall semester, you may still have some time so act fast! Interns, whether law school students or undergrads thinking about going to law school, can be very beneficial to your firm.

Not only can they help out your firm by doing administrative work around the office, but you can also train them to help your intake team make outbound calls and emails to potential claimants.

The best thing about having interns around is their eagerness to work hard and willingness to learn. You and your team of lawyers and paralegals can also provide unparalleled insight to them about what it’s like to work in the legal profession.

Case Management Software

You might want to shop for case management software, which can be extremely helpful for your firm! A case management software will help you to manage your leads, including both ones you purchase and referrals.

Here at eGenerationMarketing, we just released a new version of our proprietary lead and case management software called eLuminate.

If you’re an existing client, you’ve definitely noticed by now that it’s completely customizable and streamlines the entire process of winning a case. You can record notes, generate email templates and keep track of your ROI. eLuminate can help your law firm become more efficient with its easy-to-use features.

More Leads

What’s better than shopping for more leads? Increasing your lead intake will bring in more revenue to your firm. We take pride in providing the highest quality legal leads. What’s great about the leads we generate is that they are exclusive, meaning that our leads are only sent to one attorney or advocate in our network.

You don’t have to worry about other lawyers in your area contacting your leads before you get to them. The leads are sent you in real time, which allows you to be connected to the leads once they fill out the online form.

The transition from summer into fall can be a busy time for everyone. However, just by doing a little shopping for your law firm, you can alleviate any stress related to your lead intake that you may have.

If you’d like to speak with us in regards to purchasing Social Security, personal injury, workers’ compensation, or employment law leads give us a call today at 617.800,0089 and we would be more than happy to answer any questions you may have.

emm Fri, 09/07/2018 - 11:49