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Three Digital Marketing Metrics You Should Monitor

Average cost per click, conversion rate, ROI, oh my! As digital marketing becomes more advanced and our opportunities to find legal clients online grows, so does our list of digital metrics we should pay attention to. Some firms may focus solely on how much they’re spending to sign one new client, while others try to create brand awareness and have more users see their firm’s name across the web via display campaigns. If you’re dabbling in digital marketing, here are three metrics that may help you increase your profitability and help your firm sign more cases this year.

What is Dwell Time, and Should You Care?

It seems like there’s an endless list of digital metrics law firms should pay attention to when optimizing their sites for search. In fact, there are more than 200 ranking signals Google uses to decide which sites rank first on search engine result pages (SERPS). One metric that you may not pay attention to is dwell time. While it’s not listed as an “official” ranking signal, a lot of evidence and chatter indicates it can affect your firm’s organic rankings. Here’s why paying attention to dwell time may help you sign more clients from your digital marketing efforts:

Groundhog Day: Don’t Scare Your Social Security Claimants!

America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.

Why You Need a Link Building Strategy

Search Engine Optimization, or SEO, is one of the most popular marketing options for both solo practitioners and nationwide law firms. If you’ve already invested time and effort into SEO, you’re likely familiar with link building. Google and other search engines see links from other sites to your firm as votes of confidence, meaning that the more backlinks pointing to your firm, the better your firm could perform on search results. If you don’t already have a link building strategy, your SEO efforts could be going to waste.

4 Reasons We Love SSD Leads

We’ve been a leader in the Social Security lead generation industry for the past decade. While we don’t want to sound biased (we love all of our products), Social Security disability leads do have a special place in our heart. If you’ve never worked with a lead provider before or if you’re simply weighing out your lead provider options, here are some top reasons we love Social Security leads.

Data Highlighting in Google Search Console

Google Search Console (GSC) is a web service offered by Google to help you manage your firm’s online presence. With GSC, you can see what queries users are typing to pull up your firm, how often you’re showing up in search, which pages on your site are indexed properly, and more. If you receive a lot of traffic from Google, one of the best things you can do to help boost your digital presence even more is using the Data Highlighter tool in GSC.